Brand Marketing Manager

Can Community Health - Gainesville, FL

Full-time - Mid Level

Gainesville, FL

Ambulatory Health Care Services

About the position

The Brand Marketing Manager at CAN Community Health is a strategic leader responsible for shaping and managing the organization's brand identity to ensure it reflects its mission of empowering wellness through compassion, community, and equity. This role oversees brand development, positioning, and consistency across all marketing and communication efforts, collaborating with internal teams and external partners to drive impactful campaigns and enhance brand awareness.

Responsibilities

• Define and implement a comprehensive brand strategy that aligns with CAN Community Health's mission, values, and strategic goals.
• Maintain and evolve brand guidelines, ensuring consistent application across all touchpoints.
• Track and manage advertising campaigns across various media including print, radio, online, and television.
• Plan and execute brand marketing campaigns that promote CAN's programs, services, and initiatives.
• Collaborate with digital, creative, and community engagement teams to ensure alignment in messaging and visuals.
• Monitor and safeguard CAN's visual and verbal brand identity, ensuring consistency across all channels.
• Conduct research to understand audience perceptions, competitive positioning, and emerging trends in healthcare branding.
• Work closely with leadership, clinical teams, and community partners to align the brand with organizational goals and public health initiatives.
• Manage relationships with creative agencies, freelancers, and vendors to deliver high-quality brand materials.
• Collaborate with content creators, graphic designers, and videographers to produce compelling branded content.
• Track and report on brand performance metrics, including awareness, engagement, and sentiment.
• Provide training and resources to internal teams to ensure consistent brand representation across all departments.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field required.
• Minimum of 3-5 years in digital marketing leadership, preferably in healthcare or non-profit organizations.
• Proven experience leading successful brand campaigns and initiatives.
• Excellent communication and project management skills.
• Proficiency in branding tools and software, including Adobe Creative Suite and marketing automation platforms.
• Understanding of healthcare marketing, particularly related to HIV/AIDS, is a plus.

Nice-to-haves

• Experience in managing marketing and public relations for diverse audiences.
• Knowledge of email marketing platforms (e.g. Constant Contact) and website content management systems (e.g. WordPress).
• Ability to evaluate opportunities for organization promotion and manage a budget.

Benefits

• Competitive pay with a bonus plan.
• Premiere benefits package including a retirement plan with a generous company matching contribution.
• Recognition as one of NPT's Best Non-Profit to Work for in multiple years.