Brand Marketing Manager

Inter-Continental Cigar Corporation - Miramar, FL

Full-time - Mid Level

Miramar, FL

Merchant Wholesalers, Nondurable Goods

About the position

The Brand Marketing Manager at Inter-Continental Cigar Corporation is responsible for developing and implementing multi-channel marketing strategies aimed at acquiring and retaining customers for the Al Capone brand. This role encompasses content development, customer engagement activities, and in-store activations, all within a dynamic environment that values innovation and experience.

Responsibilities

• Lead content development for product launches and marketing collateral.
• Manage the flow and publishing of content across all marketing channels.
• Generate innovative ideas to increase customer engagement and grow the target audience.
• Collaborate with marketing agencies to create brand-relevant content.
• Conduct Tobacco Seminar sessions to educate trade partners.
• Tailor seminar content based on the audience and available time.
• Establish a coherent calendar targeting key partners throughout the year.
• Create innovative tools for productive and entertaining seminars.
• Lead in-store activations to educate consumers and generate product trials.
• Train and manage promoters for in-store activations.
• Coordinate with stakeholders for successful implementation of in-store programs.
• Track performance and KPIs to ensure successful results.

Requirements

• BA in business, marketing, or related field
• 5+ years of experience in Consumer Engagement or Influencer Marketing
• Ability to think creatively and provide data-driven recommendations
• Proven collaboration skills with cross-functional teams
• Experience managing external agencies
• Well-organized and detail-oriented with project management skills
• Excellent oral and written communication skills
• Strong analytical and creative skills
• Experience managing budgets and resources