Brand Marketing Manager

Walker - Atlanta, GA

Full-time - Mid Level

Remote - Atlanta, GA

Professional, Scientific, and Technical Services

About the position

The Brand Marketing Manager at Walker & Company is responsible for executing strategic marketing plans aimed at enhancing brand awareness, customer acquisition, and sales growth. This hybrid role requires collaboration with cross-functional teams to develop and implement integrated marketing campaigns, while maintaining a detailed marketing calendar and supporting various brand events and partnerships throughout the year.

Responsibilities

• Lead the execution of marketing campaigns to support key moments, new launches, and hero products based on strategy developed by Sr. Marketing Director.
• Participate in cross-functional E2E planning meetings and own developing marketing-specific plans (experiential, sampling, retail-specific) to tie into broader marketing programs.
• Maintain marketing calendar to capture all planned activity, maintain detailed log of all actual plans to communicate to organization, retailers, etc., and ensure project management of marketing programs to ensure on-time deliverables.
• Support execution of PR activities, in line with PR strategy developed by Sr. Marketing Director and PR agency.
• Own execution of Atlanta-based experiential events strategy and lead planning of all events, including physical activation and coordination of ambassadors, ordering of samples, etc.
• Collaborate with Sales team, eComm team, etc. to align marketing initiatives with overall business objectives and drive integrated campaigns.
• Conduct market research and analysis to identify trends, opportunities, and customer insights that inform marketing strategies and tactics.
• Stay up-to-date with industry trends and best practices.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3 years of experience in marketing roles, preferably with experience in a managerial or leadership position.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong leadership and team management skills, with the ability to inspire and motivate a team to achieve goals.
• Strong operational discipline.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Analytical problem solving skills.

Nice-to-haves

• Experience working in startups / fast-paced environments and large corporate environments.
• The ability to think strategically yet show a willingness to roll up sleeves and to work effectively with others across the organization.
• A creative mindset with the ability to generate innovative new ideas that can generate brand talkability.

Benefits

• Flexible remote work options
• Opportunity to work in a fast-growing company
• Collaborative work environment