Brand Marketing Manager

Unclassified - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

About the position

The Brand Marketing Manager at GoToFoods is responsible for developing and executing the brand's marketing objectives to align with the overall brand strategy. This role involves leading national promotions, managing media channels, conducting data analysis, and coordinating in-store activations, all while ensuring the timely delivery of the marketing calendar.

Responsibilities

• Participate in the development of the brand's marketing objectives.
• Lead national promotions and manage media channels.
• Conduct data analysis to inform marketing strategies.
• Coordinate in-store activations and ensure the delivery of the marketing calendar.
• Drive the development of marketing initiatives to support overall brand strategy.

Requirements

• Bachelor's Degree in Marketing, public relations, communications, business, advertising, or a related field.
• 4+ years of experience in marketing, business administration, sales, or a related field.
• 4+ years of experience in developing and executing marketing plans and programs.
• Experience in franchisee, restaurant, hospitality food, or beverage sectors.

Nice-to-haves

• Experience leveraging primary research, data, and consumer insights into actionable business initiatives.
• Working knowledge of developing and executing marketing plans across multiple platforms.
• Ability to analytically evaluate traditional and interactive media and marketing effectiveness.