Brand Marketing Manager

Dwyer Franchising - Irving, TX

Full-time - Mid Level

Remote - Irving, TX

1,001-5,000 employees

Lessors of Nonfinancial Intangible Assets (except Copyrighted Works)

About the position

The Brand Marketing Manager at Neighborly will play a crucial role in developing and executing brand strategies and marketing programs that resonate at both national and local levels. This position involves collaboration with various cross-functional teams to innovate and enhance the brand's presence, ensuring effective communication and marketing initiatives that drive customer engagement and brand loyalty.

Responsibilities

• Collaborate with cross-functional project teams to develop and support brand marketing ideas.
• Develop, execute, and support brand activities across all marketing department verticals.
• Create and manage Neighborly brand and multi-brand programs for local execution.
• Build annual marketing calendar for national and local campaigns and support their execution.
• Create and manage marketing assets and materials for local use.
• Manage and maintain Local Marketing Resources for access to tools and information.
• Establish, manage, and evaluate program tools, providing analysis and recommendations.
• Oversee and manage Neighborly's digital and social media presence.

Requirements

• Minimum of 5-7 years of professional Marketing experience.
• Bachelor's degree in Marketing or equivalent.
• Excellent verbal and written communication skills, with a focus on business correspondence.
• Strong analytical and organizational skills.
• Proficiency in Microsoft Word, Excel, Outlook, and PowerPoint.
• Knowledge of Brandfolder, Business Intelligence, Monday.com, and various CRM systems is a plus.
• Strong understanding of online marketing advertising and best practices.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Budget management skills.

Nice-to-haves

• Working knowledge or desire to learn various AI and analytics tools.

Benefits

• Equity and annual bonus opportunities
• Paid time off
• Paid holidays
• Recess breaks
• Wellness programs