Pulmuone Foods USA - Fullerton, CA
posted 5 months ago
Pulmuone Foods is seeking a dynamic and experienced Brand/Marketing Manager to join our team in Fullerton, CA. The ideal candidate will have 8 to 9 years of experience in brand management within well-established consumer packaged goods companies. This individual will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, engagement, and growth. In this role, you'll need to be well-versed and comfortable with various marketing channels, skilled in developing programs that not only resonate with consumers but also make a mark in our culture. The ideal candidate thinks big, executes effectively, and balances creativity with data-driven insights. Deep expertise in campaign management, agency collaboration, social media, content marketing, and e-commerce is crucial for success. Additionally, the ability to inspire cross-functional teams and align them with plans and strategies is a key skill within our organization. The Brand/Marketing Manager will report directly to the Marketing Director on the team and initially oversee one direct report. Key responsibilities include developing and implementing comprehensive brand strategies to meet business objectives and drive market penetration. You will lead cross-functional teams to execute integrated marketing campaigns across multiple channels, including digital, social media, traditional advertising, and experiential marketing. You will assist in the formulation of Nasoya and Pulmuone brands' digital ecosystem strategy, covering the website, email marketing, and third-party e-commerce, providing ongoing analysis and recommendations for optimization against channel objectives. Ensuring marketing activations begin with consumer insights and are designed to drive desired behavior change and action, with ongoing optimization by audience and channel, is essential. You will monitor and evaluate the performance of marketing campaigns and initiatives, adjusting strategies as needed to optimize results. Understanding Nielsen or IRI POS data, being able to pull and interpret the data, and using the data to support each campaign or promotion we run is crucial. Collaboration with the PR and social media agency to develop and implement the PR and social media strategy, meeting set KPIs, and leading key initiatives together will be part of your role. You will manage brand budgets and allocate resources effectively to maximize ROI, cultivate and maintain strong relationships with key stakeholders, and effectively communicate complex ideas while anticipating potential challenges and influencing others. Additionally, you will manage a marketing specialist, guiding her through the career development process, assist in designing and leading various consumer research projects, and help in developing the annual marketing budget and managing annual budgets across all areas of activation and agency fees.