Brand Marketing Manager

Fortune Brands - Maumee, OH

Full-time - Mid Level

Maumee, OH

Fabricated Metal Product Manufacturing

About the position

The Brand Marketing Manager at Fortune Brands Innovations is responsible for driving interest and demand for the company's Outdoors products, including Larson and Therma-Tru Doors. This role involves developing and executing brand strategies that align with the company's vision and goals, collaborating with cross-functional teams to ensure consistent brand messaging across various channels, and monitoring brand performance metrics to optimize strategies.

Responsibilities

• Develop and implement comprehensive brand strategies that align with the company's goals.
• Conduct brand market research, consumer insights, and outside research to identify opportunities and develop brand strategy.
• Strategize with the Brand Communications team in the creation and implementation of integrated marketing campaigns, including advertising, promotions, and digital marketing, to drive brand awareness and consumer engagement.
• Develop and implement innovative marketing campaigns that highlight our sustainability initiatives.
• Engage with external partners/vendors for the development of key content development projects, ensuring creative direction aligns with the brand message.
• Maintain brand guidelines and standards to ensure consistency and coherence across all brand touchpoints.
• Monitor and review brand performance metrics, market trends, and the outside landscape to evaluate the effectiveness of brand strategies and identify areas for optimization.
• Continuously identify areas for improvement and propose recommendations to optimize brand presence and consumer engagement.
• Assist Senior Director, Brand Marketing - Doors in planning and management of the Brand Development budgets to optimize marketing investment and support forecast expectations and business goals.

Requirements

• Bachelor's Degree in Marketing, Brand Management, or Communications preferred.
• 5+ years of marketing experience, preferably in the building materials / consumer products/retail industry.
• Knowledge in developing and writing multi-channel content including social media, digital content management, and storytelling.

Benefits

• Comprehensive health plans
• Market-leading 401(k) program with company contribution
• Product discounts
• Flexible time off benefits including half-day summer Fridays
• Inclusive fertility/adoption benefits
• Employee Resource Groups to support inclusivity