Brand Marketing Manager

Brobston Group - New York, NY

Full-time

New York, NY

About the position

The Brand Marketing Manager for Lauren Ralph Lauren plays a pivotal role within the Women's division, focusing on managing all marketing initiatives that support the North American Wholesale business lines, which include Apparel, Accessories, Footwear, and Licensing partnerships at designated retailers. This position is not only about driving marketing strategies for the Women's division but also encompasses a broader responsibility across the entire World of Ralph Lauren, which includes oversight of relationships across various business families such as Men's, Women's, Kids, and Home. The Brand Marketing Manager will be instrumental in building brand desirability and developing marketing strategies that align with the business goals of wholesale channels, particularly in North America department stores, specialty stores, and digital pure plays. In this role, the Brand Marketing Manager will support the Brand Marketing Lead for Women's by ensuring alignment of strategic marketing campaigns and leading omnichannel activations. This includes acting as a key contact for both internal and external teams in the development, execution, and communication of marketing materials that cater to all strategic wholesale marketing needs. The manager will oversee the development and execution of seasonal collateral, evaluate customer segmentation, and micro-targeting based on customer insights. Additionally, they will manage all aspects of the marketing budget and billing process, develop a deep understanding of the wholesale business, including the competitive landscape, and proactively seek out marketing insights and consumer trends to support the business and establish best practices. The role also involves leading marketing meetings with cross-functional teams, preparing and delivering presentations for various audiences, including seasonal planning and recap decks, and partnering with other Families of Business to execute cross-divisional programs that enhance brand awareness and drive sales. Close collaboration with potential reports will be essential to support continued growth and development within the team.

Responsibilities

• Build brand desirability & help develop marketing strategies to support the business goals of our wholesale channels, specifically North America department stores, specialty stores and digital pure plays.
• Support Brand Marketing Lead, Women's on the alignment of strategic marketing campaigns and lead omnichannel activations.
• Act as a key contact for internal and external teams in the development, execution and communication of marketing materials to support all strategic wholesale marketing needs.
• Manage the development and execution of seasonal collateral.
• Evaluate customer segmentation and micro-targeting based on customer insights.
• Manage all aspects of the marketing budget and billing process.
• Develop knowledge of wholesale business, including competitive landscape, and proactively seek out marketing insights and consumer trends to support the business and help establish best practices.
• Lead marketing meetings with cross-functional teams.
• Prepare and deliver presentations for a variety of audiences, including seasonal planning and recap decks.
• Partner with other Families of Business to execute cross-divisional programs that build brand awareness and drive sales.
• Collaborate with Digital Content & Operations team on alignment and execution of performance marketing initiatives to meet seasonal strategies.
• Close collaboration with potential report to support continued growth and development.

Requirements

• Experience in a multi-channel marketing role.
• Demonstrated ability to lead successful campaigns, from strategic development to implementation and analysis.
• Must be organized, a self-starter, and have strong interpersonal skills to work effectively and build strong relationships with business partners.
• Excellent written, verbal, and presentation skills.