Brand/ Marketing Manager

$90,000 - $100,000/Yr

Pulmuone Foods USA - Fullerton, CA

Full-time - Mid Level

Fullerton, CA

Food Manufacturing

About the position

The Brand/Marketing Manager at Pulmuone Foods is responsible for developing and executing strategic marketing initiatives aimed at driving brand awareness, engagement, and growth. This role requires a dynamic individual with extensive experience in brand management within consumer packaged goods, who can effectively balance creativity with data-driven insights. The manager will lead cross-functional teams, oversee marketing campaigns across various channels, and ensure that marketing strategies are informed by consumer insights.

Responsibilities

• Develop and implement comprehensive brand strategies to meet business objectives and drive market penetration.
• Lead cross-functional teams to execute integrated marketing campaigns across multiple channels, including digital, social media, traditional advertising, and experiential marketing.
• Assist in the formulation of Nasoya and Pulmuone brands' digital ecosystem strategy, covering the website, email marketing, and third-party e-commerce.
• Provide ongoing analysis and recommendations for optimization against channel objectives.
• Ensure marketing activations begin with consumer insights and are designed to drive desired behavior change and action, with ongoing optimization by audience and channel.
• Monitor and evaluate the performance of marketing campaigns and initiatives, adjusting strategies as needed to optimize results.
• Understand Nielsen or IRI POS data, be able to pull and interpret the data, and use the data to support each campaign or promotion we run.
• Collaborate with the PR and social media agency to develop and implement the PR and social media strategy, meet set KPIs, and lead key initiatives together.
• Manage brand budgets and allocate resources effectively to maximize ROI.
• Cultivate and maintain strong relationships with key stakeholders, including internal teams, external partners, and vendors.
• Effectively communicate complex ideas, anticipate potential challenges, and influence others.
• Manage a marketing specialist, guiding her through the career development process.
• Assist in designing and leading various consumer research projects (both qualitative and quantitative), sharing results with cross-functional team members.
• Assist in developing the annual marketing budget and managing annual budgets across all areas of activation and agency fees.
• Assist in managing all agency relationships, including prioritization of agency resources, SOW development, and agency evaluations.
• Assist in developing a company-wide tradeshow booth concept, messaging, etc.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 8 to 9 years of experience in brand management within well-established consumer packaged goods companies, with a proven track record of success.
• Strong understanding of consumer behavior, market dynamics, and brand positioning strategies.
• Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously.
• Exceptional verbal and written communication and interpersonal skills, with the ability to influence and collaborate across all levels of the organization.
• Analytical mindset with proficiency in data analysis market research, and performance metrics.
• Strong work ethic, have a positive and can-do attitude, be dependable, and self-motivated.
• Ability to be resourceful and flexible is a must.

Benefits

• 401(k) matching
• Dental insurance
• Disability insurance
• Health insurance
• Life insurance
• Vision insurance