Brand Marketing Manager

$80,000 - $120,000/Yr

Z Gallerie Home Office - Fort Worth, TX

posted 8 days ago

Full-time - Mid Level
Remote - Fort Worth, TX
Furniture, Home Furnishings, Electronics, and Appliance Retailers

About the position

The Brand Marketing Manager at Z Gallerie Home is responsible for building and executing the brand strategy to align with the company's growth objectives. This role involves developing marketing calendars, managing advertising budgets, and ensuring consistent brand communication across channels. The manager will also lead a team to enhance brand performance and reputation through strategic insights and collaboration across departments.

Responsibilities

  • Build the brand system according to the company's brand strategy and develop strategic brand plans aligned with growth objectives.
  • Develop daily marketing calendars and major holiday promotion strategies based on brand promotion goals and operational requirements.
  • Manage brand marketing advertising and channel budgets, monitor effectiveness, and optimize accordingly.
  • Accurately position brands and products based on market insights to ensure consistent brand image communication.
  • Regularly monitor brand performance and reputation, conduct brand value assessments, and adjust strategies to enhance brand value.
  • Lead team building, management, and motivation to efficiently complete tasks.

Requirements

  • Bachelor's degree or above in Marketing, Advertising, Media, or related fields.
  • Minimum of 4 years of lifestyle brand planning and operations experience.
  • Possess data analysis and decision-making abilities based on market data and consumer feedback.
  • Ability to collaborate across departments to drive implementation of brand strategies.
  • Ability to manage multiple projects in a fast-paced environment.

Benefits

  • Health insurance
  • Dental insurance
  • Vision insurance
  • 401(k)
  • Paid time off
  • Flexible schedule
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