Brand Marketing Manager

Whitley Penn - Dallas, TX

Full-time - Mid Level

Dallas, TX

Professional, Scientific, and Technical Services

About the position

Whitley Penn, a leading CPA and Consulting firm, is seeking a Brand Marketing Manager to oversee and execute strategic marketing plans and campaigns. This role focuses on enhancing the firm's branding efforts, ensuring alignment with brand standards, and improving brand awareness, client retention, and acquisition. The Brand Marketing Manager will manage communications and design teams, collaborate with various marketing functions, and take ownership of the brand experience at events.

Responsibilities

• Oversee the execution of strategic marketing plans and campaigns.
• Manage the communications and design delivery teams.
• Work closely with go-to-market and strategy teams to ensure project alignment.
• Serve as a subject matter expert on the Whitley Penn brand, tone, voice, and experience.
• Mentor the communications, events, and design functions of marketing.
• Identify untapped strategies to differentiate the Whitley Penn brand in the marketplace.
• Monitor and report on the effectiveness of campaigns and events, including ROI.
• Oversee events such as seminars, webinars, and conferences.
• Develop and communicate targets and goals that align with firm/department strategies.

Requirements

• 5+ years of marketing and communications experience, preferably in a professional services firm.
• Bachelor's degree in management, marketing, communications, graphic or web design, or related field.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, In-Design), Canva, and Microsoft Office.
• Strong experience with social media platforms including LinkedIn, Instagram, Facebook, and Twitter/X.
• Experience with HubSpot, WordPress, and/or SharePoint is a plus.
• Knowledge of front-end design best practices and basic understanding of HTML.

Nice-to-haves

• Experience in financial services marketing.
• Familiarity with data-driven decision-making in marketing.

Benefits

• Profit sharing
• Wellness program
• Paid parental leave
• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance
• Pet insurance