Brand Marketing Manager

$95,000 - $105,000/Yr

5.11, Inc - Costa Mesa, CA

Part-time - Mid Level

Costa Mesa, CA

About the position

The Brand Marketing Manager at 5.11 will play a crucial role in shaping the brand's strategic direction to ensure consistent growth and market relevance. This position involves developing and executing brand strategies, overseeing marketing initiatives, and ensuring a consistent and impactful brand message across all channels. The ideal candidate will possess a strong marketing background, a creative mindset, and the ability to analyze market trends to position 5.11 as a leader in the industry.

Responsibilities

• Lead the development and execution of strategic brand plans, including positioning, market segmentation, and targeting to enhance brand visibility and growth.
• Create and execute integrated marketing campaigns that effectively communicate the brand's value proposition and engage the target audience.
• Develop comprehensive campaign briefs that guide creative teams in producing content that aligns with brand strategy.
• Conduct market research and analysis to understand industry trends, competitive landscape, and customer preferences, using insights to inform brand strategies.
• Work closely with product development, sales, omnichannel, community activation, and social and digital marketing teams to ensure cohesive brand messaging and campaign alignment.
• Work closely with the director of brand marketing on the brand marketing budget, ensuring optimal allocation of resources for maximum impact and ROI.
• Develop and monitor key performance indicators (KPIs) for brand health and marketing effectiveness, making data-driven decisions to optimize brand performance.
• Ensure brand consistency across all marketing materials and channels, maintaining the integrity of the brand identity and standards.
• Engage with internal and external stakeholders to gather feedback and insights, fostering strong relationships to support brand objectives.
• Identify and capitalize on opportunities for brand innovation and differentiation, staying ahead of market trends and consumer expectations.

Requirements

• 5+ years of experience in brand management, marketing, or related field, with a proven track record of developing and executing successful brand strategies.
• Strong strategic planning and analytical skills, with the ability to translate market insights into effective brand strategies.
• Excellent verbal and written communication skills, with the ability to articulate brand vision and strategies across various audiences.
• Demonstrated leadership abilities, with experience managing teams and fostering a collaborative and creative work environment.
• Creative mindset with the ability to conceptualize innovative marketing campaigns and brand initiatives.
• Exceptional project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.
• Flexible and adaptable, able to navigate a fast-paced, ever-changing environment.
• Passion for the tactical and outdoor industry, with an understanding of the market and consumer trends.
• Bachelor's Degree in Marketing, Business Administration, or related field; MBA preferred.

Benefits

• Medical, dental and vision insurance
• 401(k) program with employer match
• Employer-paid basic life and AD&D insurance
• Voluntary benefits including Hospital Indemnity/Accident insurance
• Flexible Spending Account/Health Saving Account
• Employee Assistance Program
• Paid Time Off/Paid Holidays/Sick Time
• Casual Dress Code
• Employee Discounts