Unclassified - Alameda, CA
posted 2 months ago
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. As a Brand Marketing Manager for Lingo, Abbott's rapidly growing consumer biowearables division, you will play a crucial role in planning, executing, and managing marketing and advertising campaigns to build Lingo's presence in the market. You will educate our target consumer on who we are and the extensive benefits of our products in unique, engaging, and impactful ways. Your responsibilities will include developing and executing fully integrated go-to-market (GTM) plans to drive brand awareness, consideration, and ultimately product adoption. You will collaborate with internal and external partners to create powerful, 360-degree marketing campaigns that power the brand. Additionally, you will lead the execution of brand activations and partnerships in key markets, partnering with our research team to identify key consumer insights and turn them into compelling marketing executions. You will also create opportunities for the brand to have a purpose within cultural moments and ensure all brand activity aligns with fulfilling the brand vision for Lingo. Analyzing everything you create to understand impact and identify unmet opportunities will be a key part of your role.