Palm Bay International - New York, NY
posted about 2 months ago
This position will support a robust portfolio of high volume, fine wine brands. We are searching for an energetic, analytical, collaborative, creative thinker with progressive experience across Brand and Trade Marketing and a passion for the wine industry to join our Brand Marketing team. You will be a key contributor to the development and implementation of an innovative, consumer-centric brand marketing strategy and support the execution of all programming and activations across all U.S. markets and channels. This includes brand plan development and execution, ongoing actionable business analytics, media campaigns, sponsorship and event activation, budget and invoicing, cross-functional team leadership, insight-led innovation strategy and development along with leading project management, integrated marketing communication, and retail/on premise point-of-sale development and execution. Key Responsibilities include leading the development and implementation of the annual brand marketing plan and budget to create consumer demand based on strong business analytics and forecasts. You will continuously monitor business and brand health performance using internal and external data resources (Nielsen, consumer insights, competitive analysis, business and category trends); effectively consolidating data into key implications for the business and providing recommended actions when necessary. You will manage all project execution including PR/media, advertising campaigns, consumer promotions, merchandising materials, events, digital/social media and coupon programs. Collaboration is key, as you will work closely with internal teams (Portfolio Management Suppliers, Sales, Digital, Creative, Public Relations, and Legal) and external creative agencies, public relations, and strategic retail and promotion partners to bring brand communication to life in a manner that elevates the brand and engages consumers and trade stakeholders. Additionally, you will participate in market visits to stay abreast of market trends and collaborate with key sales teams to communicate marketing plans and manage day-to-day requests regarding new products, POS, brand plans, visual assets, etc. You will lead day-to-day brand marketing budget management and invoicing process, ensuring dollars are allocated and spent in an efficient and effective manner within budgetary parameters, informing the Brand Marketing Director when necessary. Liaising with Portfolio Managers, Operations, Finance & Pricing teams to monitor supply chain management, pricing execution and profitability will also be part of your role. You will assist with the development of presentations, brand selling tools (e.g. sell sheets), product mailings, product requests and other marketing related tasks as assigned. Supporting in the development of consumer target, brand positioning, brand architecture, creative and media planning in partnership with the Brand Director is also expected.