Brand Marketing Manager

$80,000 - $85,000/Yr

American Heart Association - Dallas, TX

Full-time - Mid Level

Remote - Dallas, TX

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career. The American Heart Association has an excellent opportunity for a Brand Marketing Manager. This position can be remote/home based within the U.S. but must reside near a major airport. The Brand Marketing Manager is an insights-driven, results-oriented brand champion and storyteller responsible for supporting the development of enterprise-wide plans and campaigns for Masterbrand strategies, facilitating guidance and operational resources for brand identity systems and compliance, and implementing cross-functional outreach for the American Heart Association's Masterbrand and core sub-brands. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

Responsibilities

• Ideates, develops, and implements integrated brand marketing plans, campaigns, and content that supports the enterprise-wide brand strategies of the Association.
• Works with internal and external agency teams on planning, budget management, media placement, and reporting.
• Collaborates with cross-functional peers to develop brand content including social, digital, and creative to deliver consistent brand messaging in all channels of the customer journey.
• Maintains brand standards and supports brand governance by developing and training staff.
• Supports the evolution of the brand identity systems and structures that will create a cohesive and consistent modern brand in the marketplace.
• Develops, communicates, and advises planning and implementation of multi-channel brand marketing activities such as marketing planning, content calendar planning, brand campaigns, and original content to engage new and existing audiences.
• Supports the achievement of goals, KPIs, and go-to-market implementation including reporting plan achievement and optimizations.
• Collaborates, develops, and maintains key partnerships and fosters strong cross-functional collaboration with internal and external partners, agencies, and field/sales teams.
• Develops brand operations resources and trains staff to ensure brand compliance and governance.
• Supports VP of Brand Marketing in collaborating with key stakeholders on the evolution of brand and visual identity.
• Leads tactical marketing planning and implementation, including campaign development, paid advertising strategy, implementation, execution, and measurement to increase the value of the brand in market.
• Oversees agencies/vendors to create and implement media and content marketing placements across owned, paid, and earned channels that engage target audiences effectively.
• Accesses data and evaluations from a variety of internal and external sources to develop insights, identify areas of opportunity, and optimize effectiveness of marketing communications.
• Collaborates with analysts and cross-functional team to deliver performance reports and insights and recommends actions or revisions to strategies.
• Serves as target audience, content, and messaging expert for brand marketing techniques.
• Responsible for managing budget for assigned projects.

Requirements

• Bachelor's Degree or equivalent work experience.
• Two (2) to six (6) years of proven experience in brand marketing.
• Experience leading go-to-market execution of integrated plans across channels such as web, email, social, and media/advertising.
• Experience in working with multiple vendors/partners (internally and externally).
• Strong project management skills.
• Strong creative, analytical, organizational, and personal skills.

Nice-to-haves

• Experience in brand marketing (brand architecture, brand campaigns and content, brand identity and brand governance).
• Ability to conduct presentations to various levels of professional audiences.
• Ability to think logically and solve problems.
• Ability to travel up to 30% locally and overnight stay.

Benefits

• Medical, dental, vision, disability, and life insurance coverage.
• Robust retirement program that includes an employer match and automatic contribution.
• Employee assistance program and employee wellness program.
• Telemedicine and medical consultation services.
• Paid Time Off (PTO) at a minimum of 16 days per year, increasing with seniority.
• 12 paid holidays off each year.
• Tuition Assistance for further education and career development.