Brand Marketing Manager

$100,000 - $110,000/Yr

Convene - New York, NY

Full-time - Mid Level

Hybrid - New York, NY

Accommodation

About the position

Convene is seeking a Brand Marketing Manager to join its global Marketing Team. The ideal candidate will have experience developing and executing integrated brand marketing initiatives for a global lifestyle company and/or a portfolio of brands. The Brand Marketing Manager will report directly to the Senior Director of Brand & Communications. This is a hybrid position requiring three days in-office per week in New York City.

Responsibilities

• Ownership of the annual marketing calendar, accounting for all global campaigns, industry events, and brand activations, as well as supporting regional adaptations
• Develop and execute global brand marketing and awareness campaigns for a portfolio of brands, inclusive of campaign standards, taglines, and visual guidance, as well as deployment methods such as email marketing, print and digital ad buys, events and activations, barters/partnerships, and more
• Develop and execute industry use-case campaigns for all products across the portfolio of brands
• Identify print advertising and/or sponsored content opportunities in national media outlets and/or relevant trade publications
• Champion and enforce brand messaging and standard across all internal departments to ensure consistency and cohesion for all brands across the portfolio
• Partner with Product and Commercial teams on go-to-market strategies for new initiatives (e.g. Refer-a-Friend Program)
• Manage global tradeshow calendar and coordinate on-site booth activations. Serve as a representative of the company at select client-facing events
• Serve as production coordinator for brand and property video shoots
• Lead association and industry organization partnerships (i.e. national chapters of MPI, ILEA, et. al.)
• Manage global email marketing and newsletter calendar
• Manage Client Advisory Board in partnership with Product team
• Partner with Sales Enablement to identify buyer personas, industry trends, and other variances to better inform Commercial strategy
• Manage and maintain brand website and universally-used aspects of the commercial technology stack
• Assist with the development of an evolving brand strategy for a portfolio company
• Monitor campaign performance metrics and report out on key findings while iterating on tactics
• Assist Regional Marketing team with the coordination and planning of marketing events, as needed

Requirements

• Extensive brand marketing experience required, with a bias towards ROI and performance marketing preferred
• Experience working with a global lifestyle brand or brand portfolio high preferred
• Proven track record of driving brand awareness and executing savvy and successful global marketing campaigns
• Leadership qualities with the ability to create alignment across multiple internal stakeholders
• Critical thinker who is business-minded yet creative, organized, and highly motivated
• Excellent written and verbal communication skills
• Excellent grammar and attention to detail
• A keen eye for visually compelling creative and collateral
• Strong time management, organizational, and prioritization skills. Must have the ability to balance multiple priorities and projects simultaneously
• Self-motivated approach with the ability to take initiative while also being a team player
• Ability to maintain top-quality work in a high-volume environment
• Experience in meeting/event, hospitality, or commercial real estate industry a plus
• Proficiency in WordPress, Hubspot, Salesforce, and/or Google Analytics a plus
• Must be able to provide work samples including writing examples or a campaign portfolio upon request

Benefits

• Excellent health coverage for you and your family starting day one
• 24/7 virtual care through Centivo Care
• Employee Assistance Program: emotional well-being and support for everyday life
• Fertility & family planning through Kindbody
• Generous paid time off plus time off for your birthday
• A Holiday closure each year to allow all employees to unplug and recharge
• Paid time off for new parents: maternity, paternity, adoption
• 401K plan with company matching
• Financial support for education: for attending conferences, taking courses, or gaining certifications
• Continuous professional and personal development support
• Employee recognition and reward programs to mark achievements and milestones
• Opportunities to volunteer, donate, and participate in community give-back initiatives
• The opportunity to have a significant impact on your team and the business in the work that you do