Brand Marketing Manager

$128,700 - $201,300/Yr

Constellation Brands - San Francisco, CA

Full-time - Senior

San Francisco, CA

Beverage and Tobacco Product Manufacturing

About the position

Company Summary If you have taken a moment to unwind with a bottle of beer, toast with glass of wine, or celebrate with a cocktail, chances are that you have shared that moment with Constellation Brands. We are passionate producers of iconic beer, wine and spirits brands that consumers love. From Corona Extra, to Robert Mondavi Wines, to SVEKDA Vodka, we produce over 100 premium brands with sales in nearly 100 countries, making us the number one multi-category beverage alcohol company in the U.S. Position Summary This position is for the Brand Manager for Cook's and J. Roget and is located in CA. Together with the Marketing Director, the position has a broad range of responsibilities including portfolio and brand strategy and plan development, business budgeting and financial analysis, cross-functional team leadership and innovation strategy and development. The Brand Manager has a range of brand responsibilities including: - Develop and execute marketing programs and lead business analysis and project management. - Develop an overall marketing strategy to differentiate the brands, strengthen consumer awareness and overall engagement. - Be an active leader within the marketing team and collaborate with cross-functional groups across the organization. - Effectively represent brands with our internal sales team, distributor network, retail trade and consumers.

Responsibilities

• Responsible for development and execution of strategic and annual marketing plans which address all aspects of the marketing mix.
• Effectively manage external business partner relationship for Cook's and J. Roget.
• Proven success at building, leading, and managing a direct report.
• Shared responsibility for the delivery of volume, share and profit objectives consistent with overall brand strategy.
• Build premium consumer / trade equity through the design and execution of consumer and trade strategies including pricing, packaging, promotion, public relations, digital advertising and consumer event activations, using market research where appropriate to inform strategies.
• Lead development and execution of innovation pipeline.
• Perform on-going business and competitive analyses and provide findings and recommendations for corrective action where appropriate to Senior Management.
• Manage brand projects, overall budget allocation, prepare and present branded presentations to both internal and external audiences.
• Manage all outside agency initiatives in support of the brands' business objectives including promotion/events agencies, digital media buying agencies if applicable.
• Work with sales leadership, key on and off premise strategic accounts, internal field sales, and distributor personnel, to develop marketing programs and identify opportunities to expand the business in existing channels of trade.
• Analyze and interpret P&Ls at the brand and product line levels.
• Manage multi-year brand S&OP forecast with Operations team, including at-risk inventory review.
• Drive stewardship of 360 programs and nurture collaborative working relationships—including leadership of quarterly/annual agency partnership meetings.
• Visit key markets in support of market blitzes, new product launches, surveys, etc. and report brand and competitive findings as well as any market driven recommendations to Senior Management.
• Successfully communicate and work with key internal groups across the organization on a regular basis including; Trade Marketing, Lifestyle & Events, Public Relations, Field Marketing, Finance, Operations and Winemaking.
• Communicate on a regular basis with the Marketing Director, ensuring projects are on track, gaining support and guidance.

Requirements

• Bachelor's Degree, including 5+ years of experience in a Brand/Marketing Management position in a consumer products company.
• Syndicated database experience (IRI or Nielsen), custom database experience.
• Experience in identifying key consumer insights and developing brand strategies.
• Experience managing agencies to create consumer facing, creative point of sale (POS)/ merchandising materials, which support brand positioning.
• Proven desire and ability to think creatively, coupled with strong analytical and problem-solving skills.
• Excellent communications skills; very articulate, strong public speaking and writing skills, strong interpersonal skills, strong cross functional skills, ability to work well within a team.
• Excellent organizational and project management skills, ability to prioritize, and solid financial acumen.
• Strong PC skills (Windows, Word, Excel, PowerPoint); Successful candidate will be a very motivated self-starter and be able to work without daily guidance.

Nice-to-haves

• Master's Degree
• Consumer Packaged Goods (CPG) experience

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance