Brand Marketing Manager

Culligan - Rosemont, IL

Full-time - Mid Level

Rosemont, IL

Administrative and Support Services

About the position

The Brand Marketing Manager will be a key member of the Culligan Retail NA Product Marketing team. We are seeking a thoughtful, consumer-first brand manager with a passion for developing product messaging, positioning, and go to market plans for new and existing products. The ideal candidate can balance analytical rigor with a creative vision. This position requires a keen understanding of brand and product positioning, consumer insights, portfolio management, and omni-channel launch strategy. As an integral member of the Product Marketing team, this individual will have a unique opportunity to develop and refine processes and ways of working that will improve our portfolio management and our go-to-market planning.

Responsibilities

• Lead the go-to-market strategies and planning for product launches, inclusive of mapping out timelines and key milestones
• Conduct regular market and trend analysis to identify product claims and messaging opportunities, to set us apart from the competition
• Partner with Innovation, Regulatory, and Legal to identify product claims and messaging
• Provide strong input into both DTC and Retail plans and support in building compelling sell stories and commercial strategies that will scale the business
• Brief in internal and external agencies, as well as freelancers, to develop product assets including static imagery, video, and copy (e-commerce bullets, short and long product descriptions, etc)
• Drive new product rating and review process
• Create strategic product toolkits - category insights, product positioning, product sizzle - for stakeholders to support product launches
• Lead near-in innovation and product optimization, as well as retailer specific LTOs, multipacks, etc
• Identify product improvement initiatives based on marketing, consumer feedback loops
• Build business cases in partnership with finance and operations
• Drive end-to-end cross-functional management from concept to launch
• Manage packaging design briefing, routing, and approval of mechanical artwork to meet timelines
• Support Director in defining the right portfolio mix, including conducting SKU rationalizations, to deliver on market share and margin targets
• Build recommendations for product and channel segmentation including managing product exclusivity with key retailers
• Conduct post evaluation and analysis of new product sales performance and marketing activities, recommending improvements and evolution of activities, identifying opportunities to drive velocity.

Requirements

• 4+ years in brand management or product marketing role, within the consumer goods/durables industry
• Preference for candidates in beauty, health and wellness, household goods, or small appliances categories
• Demonstrated success collaborating and driving cross-functional consensus
• Expert level knowledge of marketing principles, practices, and procedures
• Solution-oriented, curious and excited about digging into details, developing expertise across brand, product, consumer insights, and omni-channel strategy
• Strategic mindset with attention to detail, able to see the forest and the trees
• Analytical, data-driven, comfortable using numbers to tell a story; experience analyzing syndicated data (Nielsen, IRI, NPD)
• Excellent communication and presentation skills, comfortable and effective when presenting to senior leadership and cross-functional partners
• Self-starter, confident, able to manage projects independently once onboarded
• Extremely organized, dependable and self-motivated with the ability to excel in a fast-paced environment
• No task too small mentality, scrappy, and willing to roll up sleeves and get things done
• Resilient in the face of change and ambiguity, able to figure it out and lean into creative solutions
• Travel as business need requires.

Benefits

• Medical
• Dental
• Vision
• Life
• 401(k) & 401k Match
• Parental Leave
• PTO
• Additional voluntary benefits