Brand Marketing Manager

$90,000 - $90,000/Yr

Rbi Corporation - Ashland, VA

Full-time - Mid Level

Ashland, VA

Professional, Scientific, and Technical Services

About the position

The Manager of Brand Marketing will oversee the collective branding efforts of the RBI Corp family of companies, which include RBI Corporation, Shelter Tree Care Products, and All Gear Inc. Reporting to the Director of Marketing, this role is responsible for executing long-term brand strategies that enhance brand awareness and market share. The position offers an opportunity to specialize in corporate brand strategy, product branding, and development while driving creative and visual initiatives that resonate with diverse audiences.

Responsibilities

• Lead creative efforts across all RBI Corp companies, ensuring brand consistency and impact.
• Prioritize and manage marketing deliverables, working closely with B2B and B2C business development teams.
• Oversee the conceptualization and execution of product packaging, ensuring it aligns with brand identity while appealing to target audiences.
• Develop and edit external communications to align with the brand's tone and voice.
• Support event marketing efforts, including designing event signage, booth layouts, and creating event strategies.
• Conduct market research to stay informed on industry trends and competitors.
• Collaborate with the Director of Marketing and Director of Sales to develop marketing materials and promotions that support dealer and distributor partners.

Requirements

• Bachelor's Degree in Marketing, Business, or a related field
• Minimum of 7 years in a marketing leadership role, particularly within B2B branding.
• Experience with new product marketing, positioning, and branding.
• Strong background in art theory, design, and creative direction.
• Proven experience with modern media channels (video, social media, and websites).
• Expert-level proficiency in Adobe Creative Suite.
• Skilled in project management, email platforms, website CMS, and CRM systems.

Nice-to-haves

• Master's Degree (preferred)
• Proven experience in the development of successful innovative value propositions
• Proven success in developing marketing plans and campaigns
• Metrics-driven marketing mind with an eye for creativity
• Experience in a multinational or diverse industry environment
• Proven leadership in managing cross-functional teams
• Knowledge of consumer behavior and market trend
• Experience with brand positioning and rebranding projects.

Benefits

• 401(k)
• 401(k) 3% Match
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Paid time off
• Vision insurance