Brand Marketing Manager

Market America - Greensboro, NC

Full-time - Mid Level

Greensboro, NC

Printing and Related Support Activities

About the position

The Brand Marketing Manager will coordinate the development and execution of strategic marketing plans to enhance the company's presence and drive growth across various product lines, including cosmetics, skincare, personal care, and jewelry. This role involves crafting annual marketing plans, analyzing market trends, managing budgets, and leading cross-functional promotional strategies, particularly for new product launches.

Responsibilities

• Establish product marketing strategy in alignment with brand objectives and oversee implementation of programs and promotions.
• Manage and lead multiple cross-functional teams to execute product and category initiatives and implement plans.
• Ensure product and brand strategies are communicated, understood, and implemented by all cross-functional groups.
• Develop and support strategic brand plans leveraging consumer and customer trends as well as competitive landscape knowledge.
• Lead cross-functional collaboration on product and promotion strategy with training, business development, digital, and PR/social.
• Lead product messaging and ensure consistent application across communication channels.
• Develop strategy and marketing plans for category and pillar products to drive existing business.
• Identify new marketing opportunities via promotions and programs through market and competitive analysis.
• Assist in driving the go-to-market strategy to win and grow market share.
• Perform testing and data analysis to optimize content for maximum performance.
• Generate weekly marketing metric reports to determine success.

Requirements

• Bachelor's degree in marketing, communications, business, or related field.
• 7+ years of experience in beauty sales, jewelry, retail sales, marketing, or related field.
• Experience in brand management within the beauty and/or fashion industry.
• Working knowledge of digital marketing strategies, SEO, and analytic tools.
• Strong critical thinking and problem-solving skills.

Nice-to-haves

• Experience in direct to consumer advertising and integrated marketing communications development.
• High energy level and ability to manage multifaceted strategic projects alongside day-to-day activities.

Benefits

• Equal Opportunity/Affirmative Action Employer.