Brand Marketing Manager

$130,000 - $135,000/Yr

Palm Bay International - New York, NY

Full-time - Mid Level

New York, NY

Real Estate

About the position

The Brand Marketing Manager will play a pivotal role in supporting a diverse portfolio of high-volume fine wine brands. This position requires a blend of analytical and creative skills to develop and implement innovative, consumer-centric marketing strategies across various U.S. markets and channels. The manager will oversee brand plan development, execute marketing programs, and lead cross-functional teams to enhance brand visibility and engagement.

Responsibilities

• Leads development and implementation of the annual brand marketing plan and budget to create consumer demand based on strong business analytics and forecasts.
• Continuously monitors business and brand health performance using internal and external data resources, providing recommended actions when necessary.
• Manages all project execution including PR/media, advertising campaigns, consumer promotions, merchandising materials, events, digital/social media, and coupon programs.
• Collaborates closely with internal teams and external partners to bring brand communication to life and engage consumers and trade stakeholders.
• Participates in market visits to stay abreast of market trends and communicate marketing plans with sales teams.
• Leads day-to-day brand marketing budget management and invoicing process, ensuring efficient allocation of funds.
• Liaises with various teams to monitor supply chain management, pricing execution, and profitability.
• Assists with the development of presentations and brand selling tools, and other marketing-related tasks as assigned.
• Supports in the development of consumer target, brand positioning, brand architecture, and media planning.

Requirements

• Bachelor's degree and minimum 5-7 years of experience in Brand Marketing or related marketing field required.
• Strong understanding of the U.S. consumer and alc/bev industry knowledge required; wine knowledge a plus.
• Fluency in Nielsen Analytics required; Discovery experience a plus.
• Strong understanding of social media strategies and tactics; current on all viable platforms.
• Understanding of the US 3-Tier system and its laws, and state-by-state variances a plus.
• Experience influencing others without authority internally and externally.

Nice-to-haves

• Foreign language skills, especially Italian, a plus.
• Understanding of trade marketing, particularly U.S. Chain Stores (e.g. Total Wine, Kroger, etc) a plus.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid holidays
• Vision insurance