Brand Marketing Manager

Solis Mammography - Addison, TX

Full-time - Mid Level

Hybrid - Addison, TX

Administrative and Support Services

About the position

As a Brand Marketing Manager at Solis Mammography, you will play a pivotal role in redefining mammography and women's healthcare across the country. This position is based in Addison, TX, and operates in a hybrid work environment, with office days typically scheduled from Tuesday to Thursday. You will be part of a dynamic team that thrives in an entrepreneurial atmosphere, where innovative ideas are encouraged and quickly brought to life. Your primary responsibility will be to manage and execute compelling brand marketing campaigns that enhance brand recognition and loyalty. This includes overseeing the creation and delivery of branding, advertising, and product campaigns, while coordinating creative resources, deadlines, and deliverables. In this role, you will also conduct market research to gain insights into target markets, which will help refine creative messaging and marketing strategies. You will guide the brand's visual and verbal messaging by collaborating with your team to write website copy, advertising messaging, and other communications that effectively convey the brand's unique value proposition. Additionally, you will oversee the social media strategy and content, working with partners to engage with the target audience, build community, and strengthen the online presence of Solis Mammography. Analyzing campaign performance and consumer insights will be crucial to your success, as you will use data-driven insights to assess the effectiveness of marketing campaigns and optimize future efforts for maximum impact. Collaboration is key in this role; you will coordinate with public relations partners to pitch new ideas to media and work with cross-functional teams to align brand strategies with broader business objectives. Staying informed on industry trends and competitor activities will allow you to make necessary adjustments to maintain brand leadership. This position offers a unique opportunity to contribute to a patient-focused culture that prioritizes care, compassion, and high-touch experiences for women across the nation.

Responsibilities

• Manage the creation and delivery of compelling brand marketing campaigns.
• Conduct market research to understand target markets and improve services.
• Guide the brand's visual and verbal messaging through effective communication.
• Oversee social media strategy and content to engage with the target audience.
• Analyze campaign performance and consumer insights to optimize future strategies.
• Coordinate with public relations partners to pitch new ideas to media.
• Collaborate across teams to align brand strategies with broader business objectives.
• Monitor market trends and adjust strategies to maintain brand leadership.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field; MBA is a plus.
• 5+ years of experience in an agency or corporate marketing and communications role.
• Strong project management skills with the ability to lead campaigns from concept to completion.
• Excellent written and verbal communication skills.
• A collaborative mindset with a proven ability to work effectively with creative teams and PR teams.
• Proficient in analyzing consumer insights and campaign performance data.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid holidays
• Paid time off
• Vision insurance