Brand Marketing Manager

Full-time - Mid Level

San Ramon, CA

Ambulatory Health Care Services

About the position

This role reports to the Director of Brand Marketing and closely collaborates with cross-functional teams across digital, social, PR, promotions and product development teams. This Band Marketing Manager role will be instrumental in helping to develop and execute on the companies 360° brand marketing strategies, ensuring consistent, innovative messaging across digital, social, retail, and PR channels, lead go-to-market strategies for new product launches, coordinating a holistic approach that maximizes brand impact and consumer engagement, while partnering with our data and insights team to ensure brand decisions are made with best-in-class data-driven understandings.

Responsibilities

• Ability to collect, analyze and derive business and/or customer insights working with the insights and analytics team to shape strategic brand positioning and identify opportunities for disruptive campaigns.
• Stay attuned to industry trends and emerging channels, translating insights into actionable ideas that drive brand differentiation and relevance.
• Serve as a brand leader within the organization, driving collaboration with Product Development, Creative, Integrated Marketing, and eCommerce teams to ensure cohesive, impactful campaigns.
• Partner with Digital and Retail Marketing teams to execute omnichannel strategies that enhance the brand experience across all touchpoints.
• Foster external partnerships with creative and marketing agencies, to amplify Rodan and Fields message and mission.
• Solid critical thinking with proven expertise in problem solving.
• Solid understanding of different marketing disciplines and channels (i.e. digital, social, loyalty, PR).
• Ability to effectively partner, motivate and inspire cross-functional stakeholders (particularly creative) and outside vendors.
• Ability to positively adjust to a rapidly changing environment.
• Self-starter, self-managed, highly accountable, creative, enthusiastic, and engaging leader, and team player with the ability to thrive in a fast paced, ever changing environment and desire to make an impact.
• Emotional and Business maturity, and executive presence.
• Intellectually curious and have lots of horsepower.
• Strong attention to detail with the ability to multi-task and handle multiple responsibilities simultaneously.

Requirements

• Requires a Bachelor's degree and a minimum of 6-7 years of related experience; or advanced degree with 4 years of experience; or equivalent work experience.
• Skincare or Beauty experience desired.
• Proven expertise in creating and executing 360° campaigns across all consumer touchpoints.
• Strong understanding of omnichannel and digital marketing strategies.
• Demonstrated ability to lead cross-functional teams and manage partnerships.
• Excellent written and verbal communication skills, with a talent for storytelling and ability to communicate simply and succinctly.
• Analytical mindset, capable of translating data into actionable insights.
• High level of proficiency in Microsoft Word, Excel and PPT.

Benefits

• Rich benefit plans
• Tuition reimbursement
• Flexible workplace
• Perks