Brand Marketing Manager

$60,000 - $60,000/Yr

Mara - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

MARA is seeking a Brand Marketing Manager to lead and oversee brand marketing initiatives across various channels, including e-commerce, retail, social media, and digital marketing. The ideal candidate will be creative, detail-oriented, and results-driven, with a strong understanding of 360 marketing and storytelling. This role requires analytical skills to understand consumer behavior and market trends, as well as the ability to develop and execute marketing strategies that align with the MARA brand story.

Responsibilities

• Manage cohesion between all brand marketing verticals to ensure a seamless brand story and strategy across verticals.
• Establish and maintain brand marketing budgets.
• Develop and implement marketing strategies to promote the company's brand, increase brand awareness, and drive sales.
• Conduct market research to stay up to date with customer trends and predict future trends.
• Set KPIs for campaigns and analyze the success of marketing campaigns, creating reports as needed.
• Oversee new campaigns (digital and OOH) and assist teams in executing everything from graphic overlays to email copy.
• Coordinate events at retail partners to incentivize sales.
• Manage retail forecasts, open-to-buy, and sales goals with all MARA retail partners; build out reporting to track sales by SKU.
• Lead the creative development team in alignment with the brand ethos.
• Analyze daily, weekly, and monthly sales; manage sales goals, retail sell-thru, and forecasts.

Requirements

• 4+ years of experience in Marketing or Brand Marketing.
• Deep understanding of the skincare space and social media, with up-to-date knowledge of trends.
• Exceptional communication skills, creative skills, and project management skills.
• Ability to use data to create sales strategies and work in a fast-paced environment.
• Bachelor's degree (preferred).

Benefits

• Health insurance
• Paid time off
• Employee discount