Linda Werner & Associates - New York, NY
posted about 2 months ago
The Brand Marketing Manager at Linda Werner and Associates Inc. is a pivotal role focused on developing and executing comprehensive brand strategies aimed at enhancing brand awareness, driving customer engagement, and achieving key business objectives. This position requires a deep understanding of market dynamics and consumer behavior, as the manager will provide expert analysis on brand perception and the effectiveness of marketing campaigns. The role is designed for a seasoned professional who can navigate the complexities of brand management in a competitive landscape, particularly within the consumer packaged goods sector. In this role, the Brand Marketing Manager will conduct competitive analysis, which involves researching and documenting detailed reviews of competitive brands. This includes an in-depth analysis of product features, design elements, and perceived strengths and weaknesses of competitors. The manager will also evaluate the company's products, comparing them to past, current, and future offerings from competitors, and will be responsible for presenting actionable recommendations based on this research. Additionally, the Brand Marketing Manager will identify and address critical branding issues that may arise, ensuring that the brand remains strong and relevant in the market. This position requires a blend of analytical skills, creativity, and strategic thinking to effectively manage and enhance the brand's presence in the marketplace.