Brand Marketing Manager

$60,000 - $103,500/Yr

Vision Service Plan - Torrance, CA

Full-time - Mid Level

Torrance, CA

Insurance Carriers and Related Activities

About the position

The Brand Marketing Manager is responsible for the development and maintenance of their assigned brand within the Action Sports sector. This role involves implementing strategic business development plans, maintaining brand identity, and executing comprehensive marketing plans. The manager will coordinate strategic brand management plans with both internal and external resources to achieve desired results. A critical aspect of this position is the close monitoring and analysis of sales volumes, market share trends, and competitive activity to ensure the brand remains competitive and relevant in the market. In addition to monitoring market trends, the Brand Marketing Manager will assist in identifying and developing business-building ideas, collaborating with other business unit team members to execute these plans effectively. The role requires analyzing consumption and shipment data, comparing results to established objectives to assess the effectiveness of marketing programs. Communication with internal departments is essential to assist in ordering, capacity planning, and developing closeout channels, ensuring that all aspects of the brand's operations are aligned with its strategic goals. Conducting field and market research is another key responsibility, ensuring that the brand addresses trade and consumer needs while contributing to its strategic development and positioning. The manager will build relationships with vendors and Creative Services, managing budgets, estimates, bidding, artwork execution, proofs, and press approvals. Oversight of the global media process for the brand is also required, including establishing and monitoring media budgets, compiling global media briefs, and writing content and scripts for various marketing materials. The Brand Marketing Manager will propose marketing strategies and specify merchandising needs, maintaining the brand's point-of-purchase (POP) and advertising budget while monitoring expenses to ensure they remain within established levels. Additionally, the manager will analyze POP surveys and provide recommendations for next steps. Close collaboration with the in-house PR department is necessary to coordinate product development, product launches, training materials, and promotional activities with both domestic and international sales teams. Attendance at domestic and international trade shows is expected, where the manager will organize marketing-related information across brands and ensure a strong presence in stores and during key account promotions. The role also involves ensuring the proper shipment of all materials to distribution centers, sales teams, and customers, as well as developing product specification sheets, catalogs, concept charts, and product line management calendars. The Brand Marketing Manager will perform all other duties as assigned, contributing to the overall success of the brand.

Responsibilities

• Implement strategic business development plans for the brand.
• Maintain brand identity and execute marketing plans.
• Coordinate strategic brand management plans with internal and external resources.
• Monitor and analyze sales volumes, market share trends, and competitive activity.
• Assist in identifying and developing business-building ideas.
• Analyze consumption and shipment data to assess marketing program effectiveness.
• Communicate with internal departments for ordering and capacity planning.
• Conduct field and market research to address trade and consumer needs.
• Build relationships with vendors and manage budgets and artwork execution.
• Oversee the global media process for the brand, including media budgets.
• Propose marketing strategies and specify merchandising needs.
• Maintain brand POP and advertising budget, monitoring expenses.
• Analyze POP surveys and provide recommendations.
• Collaborate with the PR department for product development and launches.
• Attend domestic and international trade shows and organize marketing information.
• Ensure proper shipment of materials to distribution centers and customers.
• Develop product specification sheets, catalogs, and product line management calendars.
• Perform all other duties as assigned.

Requirements

• Bachelor's degree in Business, Marketing, or related field or equivalent experience.
• 4+ years experience in product or brand management required.
• Experience with Sports Brands preferred.
• Advanced understanding of brand management and marketing concepts.
• Solid working knowledge of MS Office, PowerPoint, Word, and Excel.
• Excellent project management skills and experience managing large projects.
• Excellent organization skills, detail-oriented, and ability to multitask.
• Excellent verbal, written, and interpersonal communication skills.
• Strong analytical skills required.
• Ability to write and present clear and concise reports.

Nice-to-haves

• Experience in the fashion or fashion-related industry preferred.
• Ability to elevate the perception of the corporate brand and company.
• Flexible and able to quickly change priorities and direction.

Benefits

• Eligible bonuses and commissions based on performance.
• Comprehensive health benefits including vision and dental coverage.
• Opportunities for professional development and career growth.