Brand Marketing Program Lead

$221,000 - $353,500/Yr

[Rh] Hotels - Seattle, WA

Full-time - Senior

Seattle, WA

Accommodation

About the position

The Brand Marketing Program Lead at Expedia Group plays a crucial role in coordinating and delivering key business initiatives for various brands, including Expedia, Hotels.com, and Vrbo. This position is part of the cross-functional Brand Leadership team, focusing on establishing strong connections with travelers and partners through innovative marketing strategies. The lead will manage initiatives across multiple marketing services, define success measures, and improve team execution while building relationships with stakeholders.

Responsibilities

• Manage initiatives across all marketing shared services including Global Marketing, Traveler Engagement & Loyalty, Global Communications, Search Marketing & Technology, Growth Marketing, EG Media, and Strategic Partnerships & Affiliates.
• Coordinate with the team to define measures of success and partner with leadership to devise plans to achieve aggressive business targets and process improvements.
• Lead prioritization of program initiatives in connection with overarching strategy and act as a brand champion.
• Define and implement processes to improve team execution and delivery.
• Proactively identify and mitigate issues and risks by leveraging experience to anticipate possibilities in advance of impacts while integrating business and cross-division perspectives.
• Establish working relationships and build rapport with stakeholders across the business to become a trusted advisor.

Requirements

• Bachelor's degree in a related field; or MBA or equivalent related professional experience (preferably supporting a marketing function).
• 10+ years of related professional experience, demonstrating thought and domain leadership.
• Experience driving strategic initiatives while engaging and collaborating with multi-discipline teams and leaders.
• Ability to handle multiple priorities with a high degree of flexibility and accountability in a rapidly evolving environment.
• Effective communicator, including concise verbal and written executive-level communications tailored to the audience.
• Motivated by goal achievement and continuous improvement, with enthusiasm and drive to motivate stakeholders and the wider organization.
• Strong meeting facilitation skills that bring out the best contributions of all participants.
• Skilled at translating highly ambiguous business issues into structured problem statements.
• Exhibits storytelling and persuasive influencing techniques that build trust with team and partners.

Benefits

• Exciting travel perks
• Generous time-off
• Parental leave
• Global hybrid work setup
• Career development resources