Brand Marketing, Senior Manager (Onsite Position)

LG - Englewd Clfs, NJ

Full-time - Senior

Englewd Clfs, NJ

Computer and Electronic Product Manufacturing

About the position

The Senior Manager of Brand Marketing at LG Electronics is responsible for developing and managing comprehensive communications programs that drive business segments. This role plays a pivotal part in implementing integrated marketing communications plans, focusing on creating effective communication strategies for various product sub-segments. The position requires collaboration with cross-functional teams to ensure successful product launches and promotions, while also managing budgets and reporting on marketing effectiveness.

Responsibilities

• Develop and manage comprehensive communications programs for brand marketing.
• Implement integrated marketing plans to drive business segment results.
• Develop communication strategies for each major product sub-segment.
• Prioritize message points for each sub-segment across the business unit.
• Work closely with cross-functional integrated marketing teams, including Product Management and Digital Marketing.
• Handle day-to-day tasks in the development of product launch and promotion programs.
• Develop and manage annual communications plans and budgets.

Requirements

• Undergraduate Degree is required; MBA is desired.
• Minimum of 5 years' experience in consumer marketing or a closely related field.
• Experience in traditional brand management functions is strongly desired.
• Industry experience may vary from consumer durable goods to consumer luxury goods.

Nice-to-haves

• Experience in digital marketing and consumer activation.
• Strong analytical skills to assess marketing effectiveness.

Benefits

• Professional growth opportunities.
• Focus on health and well-being.
• Supportive internal community for success.