Brand Marketing Specialist

$50,000 - $75,000/Yr

Spliff Second - Newton, MA

Part-time,Full-time - Mid Level

Remote - Newton, MA

About the position

We are seeking a dynamic and results-driven Brand Marketing Specialist to enhance our brand presence and drive sales through innovative marketing strategies in the cannabis industry. This role requires a blend of analytical skills, creativity, and a passion for brand management, focusing on market research, consumer trends, and effective marketing campaigns.

Responsibilities

• Conduct comprehensive market research to identify trends, competitive landscape, and consumer preferences.
• Analyze sales data to assess the effectiveness of marketing strategies and make data-driven recommendations.
• Collaborate with the product management team to develop and launch new products that align with brand goals.
• Enhance website visibility and performance through SEO and SEM strategies.
• Manage social media platforms to enhance brand visibility and engagement with customers.
• Develop public relations strategies to promote brand initiatives and manage media relations.
• Oversee e-commerce strategies to optimize online sales channels and improve customer experience.
• Monitor brand performance metrics.
• Develop weekly email marketing campaigns.

Requirements

• Proven experience in sales or marketing roles, preferably within a brand management context.
• Familiarity with website analytics (Google Analytics).
• Experience in search engine optimization or e-commerce is a must!
• Demonstrated ability in social media management and public relations efforts.
• Excellent analytical skills with the ability to interpret data and translate findings into actionable strategies.
• Strong communication skills, both written and verbal, with an emphasis on collaboration across teams.
• Self-motivated, highly organized, and able to work independently.

Benefits

• Health insurance
• Dental insurance
• Employee discount