Brand Merchandise Manager

Sentry - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Insurance Carriers and Related Activities

About the position

The Brand Merchandise Manager at Sentry is responsible for overseeing the strategy, development, and management of merchandise, swag, and promotional apparel that aligns with the company's brand vision. This role involves collaboration with various teams to ensure that merchandise enhances brand visibility and drives customer engagement, while also staying on cultural trends.

Responsibilities

• Develop and implement a merchandise strategy focused on swag and promotional apparel that enhances brand visibility and drives customer engagement
• Oversee the planning and execution of merchandise launches, including product selection, pricing, and distribution
• Collaborate with the creative team to create unique and compelling apparel and concept interesting swag that reflects brand ambition and resonates with target audiences
• Manage vendor relationships and negotiate contracts to ensure quality and timely production of promotional items
• Analyze sales data and feedback to inform decisions about product assortment and inventory levels for swag and apparel
• Oversee inventory management, ensuring optimal stock levels for promotional items to meet demand for events and campaigns
• Work closely with the marketing team to create promotional campaigns that effectively showcase our merchandise
• Monitor and evaluate the performance of promotional merchandise initiatives, providing insights for continuous improvement
• Lead cross-functional meetings to ensure alignment on merchandise strategy and execution across teams
• Stay updated on industry trends and best practices in promotional merchandise and apparel to identify new opportunities for brand engagement

Requirements

• Proven experience in brand merchandising, product management, or promotional marketing, preferably with a focus on apparel and swag
• Strong analytical skills with the ability to interpret sales data and market trends
• Excellent negotiation and vendor management skills
• Strong leadership and project management abilities, with experience managing cross-functional teams
• Exceptional communication and interpersonal skills
• Passion for creating impactful promotional merchandise that enhances brand identity

Benefits

• Incentive compensation
• Equity grants
• Paid time off
• Group health insurance coverage