Brand/Product Analyst Senior

University Of Michigan - Ann Arbor, MI

Full-time

Ann Arbor, MI

Educational Services

About the position

The Brand/Product Analyst Senior position at the University of Michigan involves implementing marketing strategies and tactics for select clinical service lines and departments. This role requires a proactive approach to support and assist with day-to-day marketing activities, utilizing independent judgment and creativity to drive results. The successful candidate will coordinate multiple complex projects in a fast-paced, service-oriented, and cross-functional team-based environment. Projects may include web content development, email campaign creation, brochure production, and planning and coordinating photo shoots. It is essential to ensure that all projects are completed on time and within budget, while effectively communicating with clients and vendors to align shared expectations and optimize productivity. In this role, the analyst will develop accessible and engaging written content, applying sophisticated writing skills across various platforms, including web, social media, print collateral, and email newsletters. A strong understanding of search engine marketing (SEM) and search engine optimization (SEO) techniques and best practices is necessary to maintain a competitive edge. The analyst will also assess the marketing strategies of key peers in the healthcare sector, particularly children's hospitals, to inform and enhance their own strategies. Collaboration is key, as the analyst will work in partnership with colleagues in public relations, social media, digital engagement/web development, creative services, community outreach, and fundraising to ensure unified positioning and effective communications. The role also involves analyzing and evaluating the performance of marketing and brand preference strategies, recommending changes to optimize campaign performance. Routine reporting of key performance indicators (KPIs) to client leadership is expected, along with maintaining a thorough knowledge of integrated brand marketing best practices, especially in healthcare. The analyst will demonstrate a commitment to innovation and continuous improvement while modeling behaviors that value diversity and support an inclusive, welcoming, and respectful environment.

Responsibilities

• Implement marketing strategies and tactics for select clinical service lines and departments.
• Provide support and assistance with day-to-day marketing activities, exercising independent judgment and creativity.
• Coordinate multiple complex projects in a fast-paced, service-oriented and cross-functional team-based environment.
• Ensure projects are completed on time and within budget.
• Communicate effectively with clients and vendors to align shared expectations and optimize productivity.
• Develop accessible and engaging written content across multiple platforms including web, social media, print collateral, and email newsletters.
• Maintain proficiency in search engine marketing (SEM) and search engine optimization (SEO) techniques and best practices.
• Assess marketing strategies of key peers in the field of health care and children's hospitals.
• Work in partnership with colleagues in public relations, social media, digital engagement/web development, creative services, community outreach, and fundraising.
• Analyze and evaluate performance of marketing and brand preference strategies, recommending changes to optimize performance of campaigns and strategies.
• Support routine reporting of KPIs to client leadership.
• Maintain thorough knowledge of integrated brand marketing best practices, particularly in the field of health care.
• Demonstrate ongoing commitment to innovation and continuous improvement.
• Model behaviors that value the diversity of caregivers, patients, and customers.

Requirements

• Bachelor's degree
• 5-8 years experience developing and implementing creative marketing/communication plans.

Nice-to-haves

• Bachelor's degree in marketing, communications, advertising or related field.
• Agency and/or health care marketing experience.