Brand & Product Marketing Manager

C3 Industries - Ann Arbor, MI

Full-time - Mid Level

Ann Arbor, MI

About the position

The Brand and Product Marketing Manager at C3 Industries is responsible for developing and managing marketing strategies and materials for cannabis products. This role focuses on identifying brand and product campaigns, collaborating with various teams, and ensuring successful product launches and market penetration.

Responsibilities

• Ensure a cohesive and consistent brand voice and image across all channels.
• Gather and analyze consumer and wholesale buyer insights to inform product positioning and messaging.
• Continuously assess market competition and identify areas for improvement and opportunity.
• Help define product marketing communication objectives and ensure consistent messaging across channels.
• Collaborate with retail and wholesale teams to develop product marketing strategies to increase market share.
• Manage the marketing processes for new product introductions, including launch materials and training.
• Leverage the marketing mix to create ongoing brand and product marketing programs.
• Manage and allocate brand marketing budgets effectively to ensure maximum ROI.
• Develop KPIs and performance metrics to evaluate the success of marketing initiatives.

Requirements

• Minimum 5 years of marketing experience in a similar role.
• Proven track record of managing product lines from conception through market launch.
• Exceptional knowledge of the cannabis industry including compliance and marketing restrictions.
• Ability to travel up to 25%.
• Must be 21 years of age or older and have reliable transportation.

Nice-to-haves

• Creativity and innovation in product marketing.
• Adaptability to the fast-paced cannabis industry.
• Strong analytical skills to analyze market data and customer feedback.
• Excellent verbal and written communication skills.
• Proven project management skills.

Benefits

• Competitive salary based on experience.
• Opportunities for professional development and growth.