Brand Protection Manager

$100,000 - $130,000/Yr

Alo Yoga - Los Angeles, CA

Full-time - Mid Level

Hybrid - Los Angeles, CA

About the position

This position supports Alo's brand protection strategy by identifying, removing, and seizing counterfeit and unauthorized products globally. The role involves collaboration with various stakeholders and legal counsel to manage brand protection efforts across retail, manufacturing, and online platforms.

Responsibilities

• Execute global Brand Protection Strategy as part of Alo's legal team, reporting into the Director of Intellectual Property.
• Lead Alo's Brand Protection efforts by collaborating with senior internal stakeholders and cross-functional experts in Legal, Manufacturing, Supply, Product, and Sales.
• Develop and implement data-driven strategies for brand enforcement, recommending innovative solutions to achieve the Company's brand protection goals.
• Manage strategic relationships with customs authorities, police agents, and online marketplaces for successful risk analysis and enforcement.
• Monitor and respond to unauthorized resale of Alo products on third-party marketplaces, conducting investigations and escalating as needed.
• Assess the credibility of market leaders to ensure partnerships with top technology providers for enhanced security measures.
• Represent Alo at IP enforcement meetings, conventions, and training programs to enhance product intelligence and build relationships with external contacts.
• Serve as a subject matter expert for global and internal Customer Service departments regarding counterfeit products or suspicious online activity.
• Develop and deliver ongoing anti-counterfeiting educational and training seminars for internal stakeholders and relevant agencies.

Requirements

• 5+ years in a full-time role dedicated to anti-counterfeiting enforcement and brand protection.
• Proficient understanding of civil and criminal law related to intellectual property, including trademark strategy, prosecution, and use requirements.
• Experience collaborating effectively with law enforcement agencies, customs, investigators, agencies, and law firms.
• Sensitivity to and practical knowledge of working with individuals from a variety of backgrounds.
• Willingness to take initiative.
• Ability to work flexible hours.

Benefits

• Performance bonuses
• Long-term incentives
• Paid time off (PTO)
• Progressive benefits