Brand Sales Strategy Manager, Yahoo Finance - JR0025148_IL

Yahoo Holdings - Champaign, IL

Full-time - Mid Level

Champaign, IL

About the position

The Brand Sales Strategy Manager at Yahoo Finance is responsible for supporting the direct ad sales business by developing innovative strategies and creative solutions that align with client objectives. This role emphasizes collaboration, storytelling, and a client-centric approach to drive successful advertising campaigns and enhance brand partnerships.

Responsibilities

• Collaborate with the Yahoo Ads team to develop new content and product ideas that align with sponsorship goals.
• Lead the strategy and creation of responses to RFPs, RFIs, and proactive requests, focusing on editorial sponsorships and branded content across multiple formats.
• Collaborate with Sales to understand clients' KPIs and identify effective, on-brand solutions that meet their objectives.
• Provide valuable marketplace feedback to innovate on products, packaging, content, and advertiser solutions.
• Partner with internal teams to execute integrated programs across diverse client categories.
• Implement effective distribution and promotion strategies to ensure alignment with client KPIs and content performance.
• Engage media and content decision-makers through captivating presentations and brainstorming sessions.
• Provide exceptional client service from the initial pitch through campaign execution and renewal.

Requirements

• 5-7 years of sales strategy experience at a media company, agency, or brand with direct experience in financial services.
• Strong understanding of content marketing and distribution best practices across all digital formats and social channels.