Brand Sales Strategy Manager, Yahoo Finance - JR0025148_TX

$130,500 - $271,875/Yr

Yahoo Holdings - Richardson, TX

Full-time - Mid Level

Onsite - Richardson, TX

About the position

The Brand Sales Strategy Manager at Yahoo Finance plays a crucial role in supporting the direct ad sales business by developing innovative strategies and creative solutions that align with client objectives. This position requires a blend of problem-solving skills, storytelling ability, and a client-centric approach to drive successful advertising campaigns and partnerships.

Responsibilities

• Collaborate with the Yahoo Ads team to develop new content and product ideas that align with sponsorship goals.
• Lead the strategy and creation of responses to RFPs, RFIs, and proactive requests, focusing on editorial sponsorships and high-impact media solutions.
• Collaborate with Sales to understand clients' KPIs and identify effective, on-brand solutions that meet their objectives.
• Provide valuable marketplace insights to innovate on products, packaging, content, and advertiser solutions.
• Partner with internal teams to execute integrated programs across diverse client categories.
• Implement effective distribution and promotion strategies to ensure alignment with client KPIs and content performance.
• Engage media and content decision-makers through captivating presentations and brainstorming sessions.
• Provide exceptional client service from the initial pitch through campaign execution and renewal.

Requirements

• 5-7 years of sales strategy experience at a media company, agency, or brand with direct experience in financial services.
• Strong understanding of content marketing and distribution best practices across all digital formats and social channels.
• Experience pitching high-level concepts and gaining buy-in from both internal stakeholders and clients.
• Ability to leverage research and insights to successfully reinforce client strategy.

Benefits

• Healthcare
• 401K savings plan
• Company holidays
• Vacation
• Sick time
• Parental leave
• Employee assistance program