Brand Sales Strategy Manager, Yahoo Finance

$122,625 - $255,625/Yr

Yahoo Holdings - Herndon, VA

Full-time - Mid Level

Hybrid - Herndon, VA

About the position

The Brand Sales Strategy Manager at Yahoo Finance plays a crucial role in supporting the direct ad sales business by developing innovative strategies and creative solutions that align with client objectives. This position requires a blend of storytelling, client-centric thinking, and collaborative innovation to craft compelling narratives and effective advertising strategies that resonate with clients and drive measurable business outcomes.

Responsibilities

• Collaborate with the Yahoo Ads team to develop new content and product ideas that align with sponsorship goals.
• Lead the strategy and creation of responses to RFPs, RFIs, and proactive requests, focusing on editorial sponsorships and branded content across multiple formats.
• Develop clear, concise, and visually engaging pitch materials that effectively communicate insights and the value proposition to clients.
• Work with Sales to understand clients' KPIs and identify effective, on-brand solutions that meet their objectives.
• Provide valuable feedback from the marketplace to innovate on products, packaging, content, and advertiser solutions.
• Partner with internal teams to execute integrated programs across diverse client categories.
• Implement effective distribution and promotion strategies, ensuring alignment with client KPIs and content performance.
• Engage media and content decision-makers through captivating presentations and real-time brainstorming sessions with clients.
• Provide exceptional client service from the initial pitch through campaign execution, wrap-up, and renewal.

Requirements

• 5-7 years of sales strategy experience at a media company, agency, or brand with direct experience in financial services.
• Strong understanding of content marketing and distribution best practices across all digital formats and social channels.
• Experience pitching high-level concepts and gaining buy-in from both internal stakeholders and clients.
• Ability to leverage research and insights to successfully reinforce client strategy.

Benefits

• Healthcare
• 401K savings plan
• Company holidays
• Vacation
• Sick time
• Parental leave
• Employee assistance program