Brand Sales Strategy Manager, Yahoo Finance

$122,625 - $255,625/Yr

Yahoo Holdings - Baltimore, MD

Full-time - Mid Level

Hybrid - Baltimore, MD

10,001+ employees

About the position

The Brand Sales Strategy Manager at Yahoo Finance plays a crucial role in supporting the direct ad sales business by developing innovative strategies and creative solutions that align with client objectives. This position requires a blend of storytelling, client-centric thinking, and collaborative innovation to drive successful advertising campaigns and enhance brand partnerships.

Responsibilities

• Collaborate with the Yahoo Ads team to develop new content and product ideas that align with sponsorship goals.
• Lead the strategy and creation of responses to RFPs, RFIs, and proactive requests, focusing on editorial sponsorships and branded content.
• Develop clear, concise, and visually engaging pitch materials that effectively communicate insights and value propositions to clients.
• Work with Sales to understand clients' KPIs and identify effective, on-brand solutions that meet their objectives.
• Provide valuable marketplace feedback to innovate on products, packaging, content, and advertiser solutions.
• Partner with internal teams to execute integrated programs across diverse client categories.
• Implement effective distribution and promotion strategies aligned with client KPIs and content performance.
• Engage media and content decision-makers through captivating presentations and brainstorming sessions.
• Provide exceptional client service from the initial pitch through campaign execution and renewal.

Requirements

• 5-7 years of sales strategy experience at a media company, agency, or brand with direct experience in financial services.
• Strong understanding of content marketing and distribution best practices across all digital formats and social channels.
• Experience pitching high-level concepts and gaining buy-in from internal stakeholders and clients.
• Ability to leverage research and insights to reinforce client strategy.

Benefits

• Healthcare
• 401K savings plan
• Company holidays
• Vacation
• Sick time
• Parental leave
• Employee assistance program