About the position
Dashan Inc. is a rapidly growing restaurant management company based in New York, overseeing multiple brands across various regions. We are seeking a Brand Specialist who will play a crucial role in maintaining the design elements of our brand and enhancing the overall consumer experience. This position involves daily maintenance and development of brand partnerships, executing various marketing promotions, formulating promotion strategies, and creating engaging content. The Brand Specialist will also be responsible for developing and managing media resources, operating social media platforms, and establishing PR channels. The ultimate goal is to enhance our brand's competitiveness and implement brand upgrade projects effectively. In this role, the Brand Specialist will oversee the design, development, and production management of marketing and advertising collateral, both print and digital. This includes creating marketing materials, social media content, email newsletters, promotional items, infographics, videos, and presentations. The Specialist will ensure that all visual communications meet brand standards and deliver consistent, compelling messaging. Collaboration with internal teams and stakeholders is essential to generate new content and elevate marketing campaigns. Additionally, the Brand Specialist will create and manage a comprehensive social media strategy to maximize brand exposure and recognition. This includes planning, content creation, graphic design, and execution across various social media platforms. Project management skills are crucial, as the Specialist will evaluate workflows, manage production deadlines, and track progress. The role also involves developing a library of marketing and brand assets for future reference, ensuring consistency and efficiency in marketing efforts. The Brand Specialist will be expected to produce timely reports and updates on marketing results and activities, demonstrating strong writing and editorial skills. This position requires collaboration with the Marketing and Branding Manager to manage vendor relationships, including agencies and freelance creatives. The Specialist will also assist in managing departmental subscriptions and budgets, ensuring compliance with the company's Code of Business Conduct and Ethics.
Responsibilities
- Design, develop, and manage production of marketing and advertising collateral (print & digital) including social media, email, newsletters, and promotional materials.
- Ensure visual communication and brand standards are met, delivering consistent and compelling visual collateral.
- Collaborate with peers and internal teams to generate new content and elevate marketing campaigns.
- Create and manage a social media strategy to maximize brand exposure and recognition across various platforms.
- Evaluate and create workflows with the marketing team for project development, production deadlines, and tracking processes.
- Develop and maintain a library of marketing and brand assets for future reference.
- Produce timely reports and updates on marketing results and activities.
- Develop copy across multiple marketing channels including websites, email campaigns, and digital ads.
- Manage vendor relationships associated with creative and brand, including agencies and freelance designers.
- Assist with management of the department's subscriptions and budgets.
Requirements
- Bachelor's degree in Marketing preferred.
- Minimum of three years marketing experience preferred.
- Experience in media promotion, especially with mainstream media channel resources in the catering industry preferred.
- Ability to present to large groups.
- Knowledge of merchandising and promotions.
- Knowledge of sales analysis and marketing budgets.
- Excellent writing skills with a keen sense of on-trend design and graphics.
- Prior experience in restaurant, catering, conference, or event marketing in the hospitality industry preferred.
- Bilingual in Chinese and English.
Nice-to-haves
- Superb experience in media promotion with mainstream media channel resources.
- Superb mainstream media and PR channel resources is a plus.
Benefits
- 401(k)
- Commuter assistance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
