Brand Strategy and Activation - Senior Manager

$82,940 - $199,144/Yr

CVS Health - New York, NY

Full-time - Mid Level

New York, NY

Health and Personal Care Retailers

About the position

At CVS Health, we are a health care innovation company focused on helping people on their path to better health, and we are looking for innovative marketers who think big, push boundaries to drive business results, and keep the consumer at the center of everything we do. You'll be part of our Pharmacy & Consumer Wellness & Enterprise Brand Strategy Retail marketing team. The Senior Manager of Brand Strategy & Activation is responsible for supporting a variety of initiatives to help to acquire new customers, increase engagement with existing customers, and drive enterprise value.

Responsibilities

• Ownership and end-to-end accountability for projects from initiation through execution - write marketing brief, gain stakeholder alignment, brief internal & external creative agency partners, creative approval and implementation.
• Supports creation, socialization, and adoption of our enterprise brand scorecard to measure brand health and progress.
• Strong ability to flex critical thinking skills identifying/solving for business challenges and opportunities.
• Ability to present an opportunity/recommendation in a clear, concise manner in Power Point.
• Effectively and efficiently communicate with cross-functional teams to ensure execution of performance marketing strategies.
• Plan and oversee execution of key marketing tactics ensuring successful delivery and results.
• Possess strong project management and organization skills, with ability to manage multiple initiatives and moving parts; with a high level of attention to detail.
• Leverage analytics to forecast and measure marketing channel performance, and support optimization to deliver desired results.
• Manage and develop strong, collaborative relationships with partners across the organization and lead cross-functional team to ensure consistent communication and execution of strategy.
• Work closely with Insights team to field customer research and apply learnings into actionable strategy.
• Conduct competitive analysis to identify strengths, weaknesses and opportunities for CVS.
• Drives development of marketing plans rooted in consumer, competitor and company insights, leveraging results and insights to support recommendations on go-forward campaigns.
• Act as an independent self-starter and anticipate requests to properly manage and execute projects and initiatives.

Requirements

• 6+ years of marketing, strategy and/or consulting experience with a strong analytical foundation, ideally in a Retail organization and possessing a solid understanding of Retail business dynamics.

Nice-to-haves

• Superior project management and organizational skills with a proven ability to manage multiple projects simultaneously.
• High level of comfort working and managing cross-functional relationships in highly matrixed organization.
• Excellent communication skills.
• Strong PC knowledge including Microsoft Word, Excel, and Power Point.
• Enjoys managing projects in an environment where priorities can change quickly.
• Self-motivated individual who can function and win in a demanding, performance-driven environment.
• Consistently demonstrates professionalism, reliability, accountability, and flexibility, in working with others.

Benefits

• Full range of medical, dental, and vision benefits.
• 401(k) retirement savings plan.
• Employee Stock Purchase Plan.
• Fully-paid term life insurance plan.
• Short-term and long-term disability benefits.
• Numerous well-being programs.
• Education assistance.
• Free development courses.
• CVS store discount.
• Discount programs with participating partners.
• Paid Time Off (PTO) or vacation pay.
• Paid holidays throughout the calendar year.