Brand Strategy & Category Marketing Manager

Reser's Fine Foods - Beaverton, OR

Full-time - Senior

Beaverton, OR

Food Manufacturing

About the position

The Brand Strategy & Category Marketing Manager at Reser's Fine Foods is responsible for driving brand growth in assigned categories and managing both owned and private brands. This role involves developing short and long-term marketing strategies, executing annual marketing plans, and collaborating cross-functionally to ensure brand relevance and profitability. The manager will lead product development initiatives, analyze market trends, and synthesize consumer insights to enhance brand performance.

Responsibilities

• Overall accountability for category and brand volume and share objectives.
• Collaborates and leads cross-functionally to ensure brand relevance and profitable growth.
• Leads the development of brand positioning in collaboration with the Director of Brand Strategy.
• Develops long-term marketing strategies based on consumer insights and competitive landscape analysis.
• Creates annual marketing plans that align with brand positions and contribute to sales and margin objectives.
• Coordinates with the Associate Product Manager on new product development from ideation to launch.
• Conducts regular analyses of brands, key initiatives, competition, and consumer trends to adjust plans accordingly.
• Leads insight gathering research to enhance brand competitive position.
• Maintains understanding of internal brand metrics and contributes to sales projections and financial planning.
• Manages product portfolio including SKU rationalization and margin optimization.
• Evaluates market potential for new product launches and improvements.
• Develops strategies to maximize profitability while maintaining quality standards.
• Communicates with Sales and Customer Marketing to ensure proper implementation of marketing programs.
• Provides leadership, coaching, and development to team members.

Requirements

• Bachelor's degree is required; MBA is preferred.
• 7-10 years of experience in Brand Marketing.
• Experience in new product development and launch.
• Knowledge of Nielsen or Circana is required.
• Experience in the consumer packaged goods industry is preferred.
• Strong strategic thinking and analytical skills.
• Ability to process complex data and make clear business recommendations.
• Leadership ability to motivate and manage cross-functional teams.
• Skills in developing consumer insights and using research for marketing strategies.
• Creative and conceptual thinking ability to identify new opportunities and solve complex problems.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Proficiency in Microsoft Office 365 and virtual meeting tools.

Benefits

• AD&D insurance
• Paid holidays
• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• 401(k) matching