Brand Strategy Manager - Hospitality Marketing

MGM Resorts International - Las Vegas, NV

Full-time - Entry Level

Las Vegas, NV

Accommodation

About the position

The Hospitality Marketing Manager at MGM Resorts International is responsible for managing and executing the hospitality marketing strategy across various sectors including Food & Beverage, Hotel, Retail, and Nightlife. This role involves planning and executing advertising strategies, overseeing marketing campaigns, and ensuring effective communication and timelines are maintained throughout the process.

Responsibilities

• Serve as the point person on governance of all enterprise-wide marketing priorities.
• Project manage and provide brand oversight of various Hospitality entity projects.
• Drive the execution of the Statement of Work (SOW) for internal agency partner to prioritize work and manage demand.
• Collaborate with the Director and Vice President Marketing Strategy to create and communicate the MGM Resorts portfolio brand strategy.
• Build relationships with various departments and advertising agencies to understand business needs and expectations.
• Lead the execution for the MGM Resorts brand including all related campaign deliverables.
• Manage the scope of work and ensure smooth workflow of projects from start to finish.
• Provide day-to-day oversight of future team members, interns, or MAP program associates assigned to the department.
• Write creative briefs for advertising projects and brief media, creative, and research staff on projects.
• Stay current on key marketing trends and best practices.

Requirements

• Bachelor's degree in marketing, advertising, communications or relevant field required, or equivalent experience.
• One (1) year of experience in advertising, brand strategy, marketing, project management or related field.

Benefits

• Health, vision, and dental insurance
• 401k plan
• Professional development opportunities
• Tuition reimbursement
• Exclusive discounts on entertainment, food, hotel stays, and more.