Brand Strategy Operations - Lead Director

$100,000 - $231,540/Yr

CVS Health - New York, NY

Full-time - Senior

New York, NY

Health and Personal Care Retailers

About the position

The Director of Brand Strategy Operations at CVS Health will lead the development and execution of brand strategies that articulate the CVS Health value proposition. This role involves managing brand integration strategies, overseeing projects like the CVS Healthspire brand rollout, and ensuring that the brand strategy is effectively communicated and adopted across various business units. The position requires strong project management skills, the ability to influence stakeholders, and a commitment to consumer-centricity.

Responsibilities

• Lead the strategy development and ongoing optimization of the CVS Health brand within individual business units.
• Project manage cross-functional teams on large brand architecture and identity projects, particularly the migration to CVS Healthspire.
• Develop operational management routines and scorecards to measure brand strength and progress.
• Advance the adoption of Helping with Heart among colleagues and integrate it into existing processes.
• Create customer-facing campaigns that enhance loyalty and brand trust.

Requirements

• 8+ years of brand management or marketing experience with a strong understanding of consumer and B2B audiences.
• 6+ years of cross-functional leadership experience.
• 4+ years of retail marketing, RX/Health Services marketing, or retail agency/strategy experience.

Nice-to-haves

• Proven track record of delivering ROI positive results in collaboration with internal and external partners.
• Experience in a highly matrixed organization.
• Self-motivated and able to thrive in a performance-driven environment.
• Excellent written and oral communication skills across diverse audiences.
• Creative problem solver with a deep appreciation of the consumer shopping experience.

Benefits

• Full range of medical, dental, and vision benefits.
• 401(k) retirement savings plan with company match.
• Employee Stock Purchase Plan available.
• Fully-paid term life insurance plan.
• Short-term and long-term disability benefits.
• Well-being programs and education assistance.
• Free development courses and CVS store discounts.
• Paid Time Off (PTO) and paid holidays.