Hilton - Orlando, FL
posted 9 days ago
Full-time - Mid Level
Orlando, FL
Accommodation
About the position
The Brand Strategy Projects Manager at Hilton Grand Vacations is responsible for supporting and implementing a comprehensive brand strategy that aligns with the company's financial and strategic growth goals. This role focuses on enhancing brand equity, ensuring brand consistency, and engaging consumers through innovative strategies. The manager will work collaboratively with various teams to drive brand awareness and loyalty, while also managing projects that contribute to the company's 5-year plan.
Responsibilities
- Manage brand growth and enhance brand equity across all touchpoints.
- Assist in developing the company's brand strategy in collaboration with operations, sales, marketing, and support departments.
- Track progress against goals and adhere to budget guidelines.
- Partner with external agencies to conduct brand audits and evaluations.
- Collaborate with creative teams to ensure brand vision is executed in design and copywriting.
- Conduct research for new brand platforms, stories, and visual identities.
- Support strategies to enhance the company's public image and coordinate with relevant teams for execution.
- Embrace projects outside of the defined role with adaptability and a strategic mindset.
Requirements
- Strong consumer orientation and passion for the brand.
- Experience in building new ways of working and solving problems.
- Ability to work with cross-functional teams.
- Proven track record in managing brand strategy and projects.
- Excellent communication and collaboration skills.
Nice-to-haves
- Experience in brand research and analytics.
- Familiarity with brand architecture and competitive differentiation.
- Creative mindset with an entrepreneurial spirit.
Benefits
- Excellent health care options including medical, dental, and vision.
- Paid vacation time and paid sick days.
- 401(k) program with company match.
- Tuition reimbursement programs.
- Employee Assistance Program for physical and mental well-being.
- Go Hilton: Travel Discounts Program.
- Recognition Programs and Rewards.
- Numerous learning and advancement opportunities.
