Ziff Davis - Austin, TX
posted 4 months ago
Ziff Davis Shopping is seeking a Brand Video Host to join our dynamic Shopping marketing team. This role is pivotal as the external champion of our brand, aimed at enhancing our reputation among retailers and shoppers alike. At RetailMeNot, we are not merely a platform for discount codes; we are a shopping concierge that allows our members to earn while they spend. Our mission is to provide the best value for our customers through the validation, curation, and recommendation of promotions across various channels, including web, app, blog, and email. As a Brand Video Host, you will be responsible for hosting all video content that requires on-screen talent, including scripted branded content and social media videos. You will collaborate closely with our Public Relations team to execute external broadcast interviews that highlight shopping trends. A deep understanding of our portfolio of brands and their audiences is essential to create engaging host-led video content and PR broadcast campaigns that resonate with our target demographics. In this hands-on role, you will strategically plan brand-led and product-based videos, working alongside our in-house video team to write compelling scripts. You will partner with a multidisciplinary team of strategists, including those in branded content, communications, editorial, and social media, to orchestrate content planning that elevates consumer and media perception of our brands. Additionally, you will work closely with the Head of Brand to ensure consistency in our messaging across all platforms and initiatives, driving our brand forward through influencer campaigns and broadcast segments.