Branded Content Editor

$80,000 - $90,000/Yr

Gobankingrates - New York, NY

Full-time - Mid Level

New York, NY

About the position

GOBankingRates™ is seeking a dynamic and creative Branded Content Editor to join our team. This role is pivotal in the digital marketing and media industry, where we combine marketing, digital, content, and fintech to enhance brand awareness and generate targeted audience engagement. The ideal candidate will possess a knack for storytelling and a strong understanding of creating compelling branded content that drives engagement and meets client objectives. This position requires excellent collaboration skills, a keen eye for detail, and the ability to manage multiple projects in a fast-paced environment. As a Branded Content Editor, you will develop innovative content campaigns utilizing a variety of formats, including unique columnists, infographics, podcast episodes, and original studies and surveys. You will liaise with sales, design, product, and tech teams to produce top-notch content that satisfies client needs and captures reader interest. Additionally, you will work with the content team and other departments to create a robust content calendar that aligns with client interests, industry trends, and holidays. Your responsibilities will include assigning, editing, and publishing an average of 25-40 pieces of content weekly to support branded content initiatives, creating posts in the content management system, and updating tracking systems with relevant information. You will also own the social media strategy for clients, sponsors, and sales to maximize content reach and engagement. Creating detailed briefs for freelancers to prepare for assignments, quickly handling updates and edits to content based on internal and client feedback, and supporting the editorial team while collaborating with the wider content team as needed will be essential parts of your role. This position offers an exciting opportunity to make a significant impact in a growing company that values creativity and leadership.

Responsibilities

• Develop innovative content campaigns utilizing a variety of formats, including unique columnists, infographics, podcast episodes, and original studies and surveys.
• Liaise with sales, design, product, and tech teams to produce top-notch content that satisfies client needs and captures reader interest.
• Work with the content team and other departments to create a robust content calendar that aligns with client interests, industry trends, and holidays.
• Assign, edit, and publish an average of 25-40 pieces of content weekly to support branded content initiatives.
• Create posts in the content management system and update tracking systems with relevant information.
• Own the social media strategy for clients, sponsors, and sales to maximize content reach and engagement.
• Create detailed briefs for freelancers to prepare for assignments.
• Quickly handle updates and edits to content based on internal and client feedback.
• Support the editorial team and collaborate with the wider content team as needed.

Requirements

• At least 4 years of experience writing and editing 15-30 pieces of content weekly in a fast-paced environment, with at least one year working on monetized, sponsored, or branded content or liaising with clients.
• Bachelor's degree in journalism, Communications, English, or a related field.
• Experience using analytics tools to make data-driven decisions.
• Strong communication and collaboration skills.
• Goal oriented, with a focus on meeting deadlines and upholding quality standards.
• Ability to pivot quickly and efficiently when working with content.
• Proven record of dedication and resilience in the workplace.
• Strong editorial judgment and ability to provide and receive constructive feedback.
• Familiarity with content management systems and tracking tools.
• Expertise in personal finance content is a plus.

Nice-to-haves

• Experience in digital marketing and media industry.
• Familiarity with various content formats and platforms.

Benefits

• Competitive salary with excellent growth opportunity; we pride ourselves in having a team that exudes leadership, high initiative, creativity and passion.
• Awesome medical, dental and vision plans with heavy employer contribution.
• Paid maternity leave and paternity leave programs.
• Paid vacation, sick days and holidays.
• Company funding for outside classes and conferences to help you improve your skills.
• Contribution to student loan debt payments after the first year of employment.
• 401(k) -- employees can start contributing immediately. After the first year, GOBankingRates matches your contribution up to 4% of your salary.