Branded Events Director

$120,000 - $130,000/Yr

Future Publishing U.S.A - New York, NY

Full-time - Mid Level

New York, NY

1,001-5,000 employees

About the position

We are seeking a dynamic and experienced Branded Events Director to join the US Commercial team. As a Branded Events Director, you will be responsible for concepting, planning, organizing, and executing successful events and activations that support our advertising clients' media and marketing campaigns. Your role will be crucial in ensuring that our clients' messages are effectively communicated and delivered through engaging and memorable experiences - serving both consumer and industry attendees. In this position, you will lead end-to-end event management, which includes overarching strategy, budgeting, timeline creation, venue selection, vendor management, logistics coordination, guest experience, and on-site supervision. You will ensure that all elements of the event are delivered flawlessly, within budget, and on schedule. Collaboration is key, as you will work with marketing and creative teams, sellers, editors, and other stakeholders to develop event concepts, themes, and messaging that align with clients' brand identities and advertising campaigns. You will also be responsible for tentpole concepting and development, collaborating with cross-functional teams to ideate, develop, and produce significant events for brands such as Marie Claire and Who What Wear. Vendor management will be a critical aspect of your role, as you will source, negotiate contracts, and manage relationships with external vendors, ensuring quality control throughout the event planning process. Staying up-to-date with the latest event technologies, trends, and industry best practices will be essential. You will utilize innovative event technologies and digital platforms to enhance event experiences and amplify clients' advertising messages. Additionally, you will work closely with cross-functional teams, including account managers, marketing teams, influencer teams, graphic designers, freelancers, and production agencies, to ensure seamless integration of advertiser marketing campaigns with event activations. Client management is another vital component of your role, as you will work with sales, integrated marketing, and client solutions teams to ensure effective and positive communication with advertising clients. You will also identify potential risks and develop contingency plans to mitigate them, conducting thorough risk assessments for venues, activities, and logistics to ensure the safety of attendees and compliance with regulations. Finally, you will analyze event success metrics, attendee feedback, and social and editorial coverage, providing post-event reports that identify areas of improvement and opportunities for future events.

Responsibilities

• Lead end-to-end event management, including overarching strategy, budgeting, timeline creation, venue selection, vendor management, logistics coordination, guest experience, and on-site supervision.
• Collaborate with marketing and creative teams, sellers, editors, and other stakeholders to develop event concepts, themes, and messaging that align with clients' brand identities and advertising campaigns.
• Collaborate with cross-functional teams to ideate, concept, develop, and produce tentpole events for brands including Marie Claire and Who What Wear.
• Source, negotiate contracts, and manage relationships with external vendors, including event production companies, photographers, florists, audio-visual teams, caterers, transportation providers, and other event-related suppliers.
• Stay up-to-date with the latest event technologies, trends, and industry best practices.
• Work closely with cross-functional teams, including account managers, marketing teams, influencer teams, graphic designers, freelancers, and production agencies, to ensure seamless integration of advertiser marketing campaigns with event activations.
• Work with sales, integrated marketing, and client solutions teams to ensure effective and positive communication with advertising clients.
• Identify potential risks and develop contingency plans to mitigate them, conducting thorough risk assessments for venues, activities, and logistics.
• Analyze event success metrics, attendee feedback, and social and editorial coverage, providing post-event reports that identify areas of improvement and opportunities for future events.

Requirements

• Bachelor's degree in marketing, communications, event management, or a related field (or equivalent degree).
• 8+ years proven experience as an events producer or similar role within a media company, advertising agency, brand or event production company.
• Strong project management skills with the ability to manage multiple events simultaneously.
• Excellent communication, organizational, time management and interpersonal skills.
• Ability to both work independently and be a team player.
• Ability to thrive in a fast-paced environment with competing priorities.
• Creative mindset with the ability to develop innovative event concepts.
• Strong negotiation and vendor management abilities.
• Proficiency in event management software and tools.
• Flexibility to work irregular hours and travel as required for events.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Unlimited paid time off
• Vision insurance