Broadband/ISP Product Marketing Manager

US Tech Solutions - New York, NY

Full-time - Mid Level

New York, NY

Administrative and Support Services

About the position

The Broadband/ISP Product Marketing Manager will be responsible for developing and executing marketing strategies for new products, features, and services within the tech or telecommunications sector. This role requires a strong focus on crafting compelling messaging, collaborating with cross-functional teams, and analyzing market trends to drive subscriber acquisition and engagement.

Responsibilities

• Develop and execute go-to-market marketing for new products, features, and services.
• Craft compelling messaging and positioning to align with the product roadmap that resonates with target audiences.
• Work with product management and engineering teams to understand the product to craft the marketing messaging.
• Create marketing assets in partnership with creative and channel teams, such as landing pages, videos, emails, digital ads.
• Collaborate with cross-functional teams (product, engineering, PR, creative) to ensure successful launches and campaigns.
• Analyze market trends, customer insights, and competitive landscape to inform product roadmap and marketing strategies.
• Develop and execute integrated marketing campaigns across channels (digital, social, content, partnerships) to drive subscriber acquisition and engagement.
• Own key metrics and optimize campaigns to achieve campaign targets.
• Manage marketing budgets and track campaign performance.
• Effectively communicate marketing plans to internal stakeholders.

Requirements

• 10 years of marketing experience, ideally in the tech or telecommunications category.
• Campaign management experience.
• Strong presentation and communication skills.

Nice-to-haves

• Experience in product marketing within the tech or telecommunications sector.