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Crossmark - Lenexa, KS
posted about 2 months ago
About the position
The Business Account Manager is responsible for developing and executing growth plans for clients by leveraging a deep understanding of retailer and manufacturer strategies. This role involves providing direction to Customer Managers, optimizing business plans, and driving the Business Planning process in collaboration with cross-functional teams. The Business Account Manager serves as the key point of contact for regional client leadership, ensuring consistent experiences and outcomes while managing forecasts, promotional strategies, and innovation.
Responsibilities
- Coordinate with Customer Managers to develop and execute business plans
- Build and manage strategic plans for respective retailers/wholesalers
- Align on strategy and plan with Region Broker Managers, identify opportunities and threats
- Feed Customer Managers with planning analytics to support Category/Line reviews and New Item presentations
- Manage trade funds effectively and ensure visibility
- Measure effectiveness of Customer Managers
- Align with Insights lead and utilize insights specific to Category/Brand, Consumer/Shopper, Channel/Retail dimensions
- Work with syndicated and other data sources to manage and inform strategic and tactical trade plans
- Conduct ad-hoc financial and data analysis, including pre/post event analysis
- Develop customer-level distribution and merchandising targets with supporting insights and activation plans for key initiatives
- Attend Customer Sales Calls with the Customer Manager Team when appropriate
- Develop and deliver content as part of the CROSSVIEW Business Review process
- Ensure Client's Plans are built and maintained in CROSSVIEW and the Client's Trade Planning System
Requirements
- Bachelor's degree (B.A.) from a four-year university
- Minimum of 3 years work experience in sales or marketing, with experience calling on a major chain customer
- Proficiency in Excel and PowerPoint
- Working knowledge of Nielsen and syndicated data sources
- Strong communication and people skills
- Collaboration and influencing skills
- Ability to prioritize demands and follow through on commitments
- Strategic thinking and problem-solving abilities
