Business AI Digital & Web Lead - Product Marketing

$141,800 - $323,900/Yr

SAP - Newtown Square, PA

Full-time - Senior

Newtown Square, PA

10,001+ employees

Publishing Industries

About the position

The Senior Product Marketing Manager for AI at SAP will lead the digital and web strategy for Business AI solutions, focusing on enhancing customer interactions and satisfaction through innovative marketing strategies. This role involves collaborating with cross-functional teams to align digital initiatives with business goals and product launches, while also analyzing customer data to optimize the customer journey across various digital channels.

Responsibilities

• Lead the development and execution of comprehensive digital marketing and web strategies to promote Business AI solutions.
• Collaborate with cross-functional teams to align digital and web initiatives with business goals, product launches, and promotional campaigns.
• Drive web strategy and development, ensuring the company's website serves as an effective sales and marketing tool.
• Build relevant digital and web content to create a seamless and impactful customer journey.
• Analyze customer data and feedback to identify trends and opportunities for improvement.
• Develop and implement strategies to optimize customer interactions across digital channels.
• Analyze digital and web campaign performance, identify key metrics, and provide insights for campaign optimization.
• Monitor customer satisfaction metrics and feedback to continuously improve the customer journey.

Requirements

• 10+ years of work experience; thereof 6-8 years in product marketing.
• Bachelor's degree (or equivalent); Master's/MBA preferred.

Benefits

• Referral program