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Business AI Launch & Disclosure Lead - Product Marketing
$99,000 - $216,000/Yr
SAP - Newtown Square, PA
posted 4 months ago
Full-time - Mid Level
Newtown Square, PA
10,001+ employees
Publishing Industries
About the position
The Business AI Launch & Disclosure Lead at SAP is a Senior Product Marketing Manager role focused on bringing innovative AI products to market. This position involves leading product launches, conducting customer and market research, defining messaging and value propositions, and coordinating marketing efforts across various teams. The role aims to leverage AI technology to enhance business processes and drive customer adoption of SAP's AI solutions.
Responsibilities
- Lead the launch of new AI products and solutions across SAP's portfolio.
- Conduct customer and market research to inform product marketing strategies.
- Define messaging and value propositions for AI products.
- Coordinate demos and enablement plans in collaboration with various teams.
- Craft compelling narratives that align with product disclosures and customer needs.
- Collaborate closely with Technical Product Management and Core Product Marketing teams.
- Work with Corporate Marketing, Communications, and Field Marketing to execute marketing strategies.
Requirements
- 7+ years of work experience, with at least 4 years in product marketing.
- Bachelor's degree (or equivalent); Master's/MBA preferred.
- Proven track record of successfully launching new Cloud products.
- Excellent understanding of AI market trends and use cases.
- Experience in messaging to business decision-makers and practitioners.
- Strong project management skills and ability to manage relationships with internal and external resources.
- Ability to articulate complex topics to senior leadership.
Nice-to-haves
- Experience with business management across a portfolio and business unit.
- Creativity in building marketing and launch plans for AI products.
Benefits
- Referral program
- Flexible working models
- Health and well-being programs
- Learning and development opportunities
- Diversity and inclusion initiatives
